Rachel Hirsch Senior Associate
In each client engagement she undertakes, Rachel strives to achieve the best results possible while managing costs along the way. But, equally as important to her clients, is the strong rapport that she develops with them. From their first interaction, Rachel takes the time to get to know her clients, making it clear that they are truly important to her. Part of this relationship building is evident in her dedication to responding quickly and efficiently to client inquiries, without ever sacrificing the quality or thoughtfulness of her response. It’s this reputation for service and skill that sets Rachel apart.
Rachel focuses her practice on complex business transactions and litigation. Specifically, she approaches her work in the online advertising and iGaming spaces with an enthusiasm and drive that mirrors these rapidly evolving, cutting-edge industries. Rachel’s professional career has developed alongside these industries, so when clients call her about an issue, she understands their needs like few others. She speaks their language, deeply understands their businesses and has likely already worked with clients to resolve similar challenges. Navigating the complex regulatory and legal issues of affiliate advertisers and iGaming platforms is second nature to Rachel and she knows what it takes to resolve business interruptions and get her internet-based business clients back up and running.
Rachel’s experience focuses on all areas of Internet advertising and marketing; examples of her work include:
- Advising e-commerce merchants on issues relating to structuring their business partnerships in ways that minimize liability while maximizing revenue through reviewing their terms, creating privacy policies and, dealing with privacy issues
- Drafting network and affiliate agreements to ensure compliance with FTC Guidelines
- Developing and negotiating contracts and handling contract disputes
- Defending against class action lawsuits.
- Addressing issues relating to copyright, trademark, and trade dress infringement from both a defensive posture as well as from an enforcement perspective
- Conducting compliance reviews of sales pages and advertising and promotional materials (including T.V. and radio spots) to ensure compliance with applicable state and federal rules, regulations, and guidelines
- Responding to consumer complaints that are issued through state Attorney General’s offices
As the iGaming industry has entered the legal spotlight, Rachel has followed its developments closely, regularly publishing articles on the dynamic iGaming landscape in the U.S. She applies her knowledge of iGaming regulation to her clients’ litigation needs, having written winning motions related to antitrust and RICO issues, conducted discovery, and been involved in class actions brought by players. In the courtroom, clients can rely on Rachel to know the facts of a case in such detail that she can advance arguments quickly and think on her feet when responding to arguments presented by opposing counsel. By combining her solid understanding of the industry with her ability to overcome challenging legal issues in order to identify legal grounds that work in her clients’ favor, Rachel is able to meet her clients’ high-stakes needs.
Rachel is a member of the board of the Maryland Defense Counsel, where she currently serves as program co-chair and formerly held the positions of products liability chair and sponsorship co-chair. She began developing her trial skills in the product liability defense and general commercial litigation practice at Venable LLP. Rachel strengthened these skills at Meyers, Rodbell & Rosenbaum, P.A., where she represented insurance companies in lead paint litigation.
Professional + Community
- Member, National Association of Criminal Defense Lawyers
- Programming Co-Chair, Maryland Defense Counsel
- Board Member, Baltimore Women’s Bar Association
- Member, ABA
- Member, Maryland State Bar Association
- Member, Defense Research Institute
Protecting an Advertiser from an Affiliate Marketer’s Actions
Sometimes, even a company’s best efforts to comply with the law can’t protect them from liability. This was the case for our client, an advertiser, which promoted its own e-cigarette offer. An internet-based affiliate marketer who marketed our client’s products sent an unsolicited text message to a consumer. Our client our client recognized the potential legal problems associated with the affiliate’s actions and immediately shut down the relationship. Nonetheless, the affiliate’s action exposed our client to liability in the form of a putative class action lawsuit that was filed in U.S. District Court, Northern District of Illinois. This class action lawsuit, brought under the TCPA, had the potential to cost our client a significant amount of money.
Ifrah Law knew we needed to act quickly, before the case escalated into a class action that would be large enough to bankrupt our client. We were able to demonstrate that the third party vendor’s actions were not authorized or condoned by our client and therefore, we were able to resolve the matter for very little money, before ever answering the complaint. To avoid these types of problems in the future, we subsequently drafted strong contract and terms and conditions for our client’s third-party publishers, which would indemnify our client from future liability for its affiliate’s unauthorized actions.
Representing an Online Poker Operator in Nevada Federal Court
When a leading online poker company was sued in Nevada by a prominent poker professional and former company endorser, the company put all their chips on the experience of Ifrah Law.
The plaintiff was one of the first women to place highly in a poker tournament. She claimed that during the online company’s early years she was offered a one percent ownership in the firm in exchange for her promotional efforts as a “celebrity player.”
She also claimed that the ownership stake was worth $100,000 a month for every month that the company was making distributions. She sued for breach of contract, breach of fiduciary duty, breach of the covenant of good faith and fair dealing, unjust enrichment, and fraud. Her attorneys estimated damages to be $40 million, with the additional possibility of punitive damages.
Ifrah Law won a dismissal in the trial – and won three more move to dismiss orders in subsequent actions. The initial motion to dismiss contained allegations that the player’s “typhoon of litigation” was fueled by a “thirst for publicity.”
(Cycalona Gowen v. Tiltware LLC, et al. – Case No.: 2:08-CV-01581-RCJ-RJJ (United States District Court for the District of Nevada))
Obtaining Dismissal of Fraud Claims Against Online Gambling
In the first class action suit brought by former U.S. poker players, Ifrah Law went all in and won a big pot on behalf of an online poker company and individual poker pros that were defendants.
The suit involved complex fraud issues arising out of claims of Racketeer Influenced and Corrupt Organizations Act (RICO) violations. These issues resulted from the plaintiff’s demand for return of U.S. player funds held in online gambler accounts after Black Friday. On that day in 2011, the U.S. government shut down the three most popular online poker sites. More than two million citizens were playing our national card game online, and they were confronted by the seals of the FBI and Department of Justice and a notice of domain name seizure as well as blocked access to each player’s account balance.
The lawsuit demanded return of plaintiff’s money under a conversion claim, and also accused the defendants of racketeering, which would have entitled the plaintiffs to three times the damages owed.
In a closely watched argument in the U.S. District Court for the Southern District of New York, Ifrah Law held all the right cards and won a dismissal of all claims against the poker pro defendants, as well as all RICO claims against the corporate defendants. The
judge’s order was a big win for the individual defendants in this case, but also a victory
for individual defendants in other class action cases pending in New York.
(Segal et al v Bitar et al. 1:11-cv-04521-LBS (S.D.N.Y.))
A Favorable Settlement for an Online Merchant
A dispute arose between an e-commerce merchant and an interactive advertising agency
involving over $2.5 million in damages. The merchant retained Ifrah Law and we utilized
our experience representing individuals and corporations in the online marketing arena to
negotiate a favorable settlement for the e-commerce merchant and obtain a dismissal of
The ad agency was a large network that rolled out a sales campaign for the merchant’s
product. They claimed they were owed commissions from the merchant’s sales and
brought a case against our client and sued the individuals associated with the company, as
We argued that they you couldn’t assess liability against individuals for the liability of
the company unless there was a specific basis to do so and we moved to dismiss. The
advertising agency challenged us, and we won a judgment for the plaintiff as well as for
our attorney fees.
Then the advertising agency litigated that result – and lost. The judge found our legal fees
to be fair and reasonable.
By the time this wrangling was completed, Ifrah had won a judgment of $250,000 before
the actual case had even started. Normally, it’s impossible for a defendant to win legal
fees – but not with Ifrah Law.