How companies collect and use consumer data – and how they inform consumers
of those practices – is increasingly in the public eye. With several high profile data
mining debacles, online privacy is a hot topic among government regulators, consumer
advocacy groups and industry leaders. It’s also a topic generating attention among
consumers. These days, consumers are more regularly reading websites’ and apps’ terms
and conditions, which they used to hastily click through. And government agencies
and private groups are policing companies’ practices to monitor whether companies are
complying with their own privacy policies.

New regulatory initiatives, like the FTC’s proposed revisions to the Children’s Online
Privacy Protection Act (COPPA) rules, and the Obama Adminstration’s Privacy Bill
of Rights; and new self-regulatory projects, like the Digital Advertising Alliance’s
and the World Wide Web Consortium’s “Do Not Track” standards, lead to the reality
that companies doing business online need to think hard about their privacy policies.
Increasing enforcement actions to ensure companies comply with privacy policies leads
to the reality that companies also need to vet their data collection and usage practices.

Ifrah Law offers extensive experience in drafting privacy policies for various clients
and website operators, as well as in litigation of privacy matters dealing with issues of
data and information. Attorneys represent businesses and individuals with counsel on
information storage and rights of retrieval, including criminal background websites and
children’s privacy protections online through COPPA.

Our team includes a former staff attorney for the Federal Trade Commission’s Bureau
of Consumer Protection and we have managed high-profile FTC investigations and
enforcement actions.