In the second acquisition this year negotiated by Ifrah Law in the iGaming space, an international gaming company has purchased the firm’s affiliate marketing client in a deal valued at approximately $6.5 million. The buyer praised the deal as confirming its position as the number one player in iGaming lead generation in the U.S.

Requiring an in depth knowledge of the iGaming industry in addition to applicable gaming laws, the deal demonstrates Ifrah Law’s preeminence in this rapidly growing space. The firm’s reputation continues to rise as the go-to advisor for building profitable businesses in the affiliate marketing and iGaming industries, which are becoming increasingly attractive to larger buyers.

Clients turn to Ifrah Law for its ability to create meaningful agreements, often in an accelerated time frame, which provide value to buyers while at the same time encouraging sellers to continue to innovate in this burgeoning industry.

As the legislative climate for iGaming improves across the U.S., Ifrah Law anticipates an increase in companies seeking to take advantage of the opportunities available in this profitable nexus between affiliate marketing and online gaming.

Partner and M & A Lead Michelle Cohen and Counsel Drew Barnholtz represented the Seller in this transaction.