Category: Deceptive Advertising

January 24, 2011

FTC Gets Serious About ‘Fake’ Reviews, Endorsements

In a cybermarket full of every product and service imaginable, advertisers go to great lengths to make their products stand out by grabbing consumers’ attention and interest. In recent years blogs have become a popular forum for sharing tips and information, and advertisers have used blogs to promote their products. While advertisers are perfectly entitled… Read More

January 20, 2011

How to Sell E-cigarettes and Avoid an FTC Investigation

Customers are flocking to electronic cigarettes — battery-operated nicotine delivery devices that are meant to replicate the flavor and sensation of smoking a tobacco cigarette. While merchants and advertisers are understandably eager to participate in this growing industry, we predict that the FTC will be watching ads carefully in anticipation of enforcing its advertising rules…. Read More

January 13, 2011

A Report From an Energized Affiliate West Conference

The affiliate sales industry is thriving and is attracting a committed group of young entrepreneurs, according to Jeff Ifrah, founding partner of Ifrah Law. Jeff gave a presentation on January 11, 2011, in Las Vegas at the Affiliate Summit West conference. The conference, which grows larger every year, attracted more than 4,600 people this year,… Read More

January 10, 2011

New Law Gives Enforcers Added Power Against Online Marketers

In the waning days of 2010, the lame-duck Congress passed, and President Obama signed, a law that is almost certainly going to have major effects on the affiliate marketing industry. The FTC is poised to begin enforcing the “Restore Online Shoppers’ Confidence Act,” which is intended to protect consumers from deceptive online sales tactics –… Read More

January 10, 2011

FTC Issues New Rule on Mortgage Scammers

As the economic crisis continues for many homeowners, the Federal Trade Commission has taken actions to protect homeowners from mortgage relief scams. Most of the new requirements took effect on December 29, 2010, and all of the new requirements can be applied to affiliate marketers, who immediately need to be aware of the rule. The… Read More

October 20, 2010

FTC Getting Serious About Full Disclosure in Endorsements

The Federal Trade Commission is taking steps to show that it is quite serious about enforcing the so-called blogger disclosure rules that it issued last year. The rules say, essentially, that when someone endorses or reviews a product or service, the person must disclose any relationship with the company that produces the product. So if… Read More

October 20, 2010

FTC Getting Serious About Full Disclosure in Endorsements

The Federal Trade Commission is taking steps to show that it is quite serious about enforcing the so-called blogger disclosure rules that it issued last year. The rules say, essentially, that when someone endorses or reviews a product or service, the person must disclose any relationship with the company that produces the product. So if… Read More

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