Showing posts filed under: FTC Beat by Nicole Kardell

May 24, 2012

Obama’s Consumer Privacy Bill of Rights: Less Than Meets the Eye?

A good bit of fanfare surrounded the Obama Administration’s release of its Consumer Privacy Bill of Rights in late February. The publication reflects the Administration’s efforts to improve online consumer privacy protections while not stifling the growth of the Internet industries. The document is entitled, “Consumer Data Privacy in a Networked World: A Framework for… Read More

May 23, 2012

Why POM Wonderful Can Celebrate FTC Judge’s Ruling in Advertising Case

Pomegranate juice maker POM Wonderful has declared victory against the FTC . . . in spite of an administrative law judge’s ruling that upholds many claims in the agency’s complaint. But the California company has good reason to celebrate: certain FTC standards, the ones that POM cried foul on, were rejected by the court. The… Read More

May 13, 2012

In Nutella Advertising Case, Whom Is the System Protecting?

The world is full of surprises, like the fact that Nutella chocolate spread is loaded with saturated fat and sugar and is not itself healthy. Ferrero USA, Inc., the company that makes Nutella, learned the hard way that many American parents could not survive (nor perhaps could their children) without the aid and intervention of… Read More

February 22, 2012

Developers of New Apps Need to Consider Privacy Issues

There’s been much talk of Google’s upcoming streamlined privacy policy. Now come new demands for cleaner, user-friendly data collection and usage disclosures in the mobile app world. Two recent events highlight changes that online advertisers and app developers need to prepare for: (1) a letter from Congressmen Henry Waxman and G.K. Butterfield to Apple regarding… Read More

February 6, 2012

New Google Policy Reminds Us All of Trade-Off Between Privacy and Efficiency

There has been much noise over Google’s new privacy policy, which is slated to take effect on March 1. It has been a cacophony of cheers and protestations. Some think the new policy brings clarity and transparency, while others complain it leaves consumers without control over their information. Above the hubbub, one thing is clear:… Read More

January 19, 2012

FTC Enlists Surprising Watchdogs to Police Marketers’ Practices

The FTC is building up its army of watchdogs to police online marketing content and practices.  Who those watchdogs are – and their relationship to the industry – might surprise you. Earlier this month, the agency entered into a settlement agreement with Central Coast Nutraceuticals, an Internet marketer of weight-loss and health products.  The agreement… Read More

January 8, 2012

HCG Marketers Face Hot Pursuit by FDA, FTC

Putting a snag in New Year’s resolutions for pound-shedding, the FDA and the FTC recently sent out warning letters to several companies that sell HCG-based diet products online. (These companies include Nutri-Fusion Systems LLC, Natural Medical Supply, HCG Platinum, LLC, theoriginalhcgdrops.com, HCG Diet Direct, LLC, and Hcg-miracleweightloss.com.) The warning letters, which came at the outset… Read More

November 22, 2011

Google, Microsoft Assume Roles of Judge, Jury and Executioner on the Web

Google, Yahoo! and Bing have suspended their accounts with hundreds of advertisers and agents associated with mortgage programs under federal investigation. The move by Google and Microsoft (Microsoft powers Bing and Yahoo!) has basically shut down these businesses: Without the vehicle of the search engines, these sites cannot effectively generate traffic. Why did Google and… Read More

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