Showing posts filed under: FTC Beat by Nicole Kardell

February 22, 2012

Developers of New Apps Need to Consider Privacy Issues

There’s been much talk of Google’s upcoming streamlined privacy policy. Now come new demands for cleaner, user-friendly data collection and usage disclosures in the mobile app world. Two recent events highlight changes that online advertisers and app developers need to prepare for: (1) a letter from Congressmen Henry Waxman and G.K. Butterfield to Apple regarding… Read More

February 6, 2012

New Google Policy Reminds Us All of Trade-Off Between Privacy and Efficiency

There has been much noise over Google’s new privacy policy, which is slated to take effect on March 1. It has been a cacophony of cheers and protestations. Some think the new policy brings clarity and transparency, while others complain it leaves consumers without control over their information. Above the hubbub, one thing is clear:… Read More

January 19, 2012

FTC Enlists Surprising Watchdogs to Police Marketers’ Practices

The FTC is building up its army of watchdogs to police online marketing content and practices.  Who those watchdogs are – and their relationship to the industry – might surprise you. Earlier this month, the agency entered into a settlement agreement with Central Coast Nutraceuticals, an Internet marketer of weight-loss and health products.  The agreement… Read More

January 8, 2012

HCG Marketers Face Hot Pursuit by FDA, FTC

Putting a snag in New Year’s resolutions for pound-shedding, the FDA and the FTC recently sent out warning letters to several companies that sell HCG-based diet products online. (These companies include Nutri-Fusion Systems LLC, Natural Medical Supply, HCG Platinum, LLC, theoriginalhcgdrops.com, HCG Diet Direct, LLC, and Hcg-miracleweightloss.com.) The warning letters, which came at the outset… Read More

November 22, 2011

Google, Microsoft Assume Roles of Judge, Jury and Executioner on the Web

Google, Yahoo! and Bing have suspended their accounts with hundreds of advertisers and agents associated with mortgage programs under federal investigation. The move by Google and Microsoft (Microsoft powers Bing and Yahoo!) has basically shut down these businesses: Without the vehicle of the search engines, these sites cannot effectively generate traffic. Why did Google and… Read More

November 20, 2011

Self-Regulation Reigns, for Now, on Consumer Data Privacy Issues

The online advertising industry is inching its way to more comprehensive policies regarding the collection of consumer data. Several announcements this month by different self-regulatory groups show that pressure from government agencies and consumer watchdog groups concerned about consumer privacy is taking effect . . . slowly but surely. The most recent pronouncement comes from… Read More

October 19, 2011

Inside the Privacy Event Keynoted By FTC Chair Leibowitz

Federal Trade Commission Chairman Jon Leibowitz delivered the keynote speech at a forum on Internet privacy on Oct. 11, 2011. He was part of a panel that discussed the protection of consumer data and the tracking of online consumer behavior. The Stanford Law School Center for Internet and Society also released a study the same… Read More

October 5, 2011

Is It a Real Breast Cancer Cause – Or ‘Pinkwashing’?

October is Breast Cancer Awareness month. And pink is everywhere – all over the shelves of retail stores like Wal-Mart and adorning the backs of NFL linemen. We’ve been trained to know that the color pink represents a supporter of breast cancer awareness or research. So sporting a pink ribbon, jersey, or band should demonstrate… Read More