Bloomberg quotes Jeff Ifrah as New Jersey continues its soaring growth in online sports betting revenue
December 10, 2019
Online Sports Bets Revive New Jersey’s Gaming Industry
So far, online betting in New Jersey hasn’t hurt the state’s nine land-based casinos, which should see revenue climb a decade-best 9% to $2.74 billion this year, according to the study. It was commissioned by the iDevelopment and Economic Association, or iDEA, a trade group for online gambling companies.
Jeff Ifrah, an online-gaming attorney and founder of the group, said customers betting on college basketball tournaments or playing daily fantasy football are typically younger and male, compared with slot machine players, who tend to be older and female. Many are now betting at sportsbooks in the casinos.
“This is an opportunity to acquire a new type of customer,” he said.