Tag: Endorsements

June 23, 2011

FTC Goes After a Consumer-Endorser for the First Time

When deciding whether to buy a product or service, how often do you check out product reviews or testimonials and how often does that research impact your purchasing decision? The FTC seems to consider consumer reviews and testimonials as pretty persuasive – most notably in the context of online write-ups. In 2009, the Commission revised… Read More

January 24, 2011

FTC Gets Serious About ‘Fake’ Reviews, Endorsements

In a cybermarket full of every product and service imaginable, advertisers go to great lengths to make their products stand out by grabbing consumers’ attention and interest. In recent years blogs have become a popular forum for sharing tips and information, and advertisers have used blogs to promote their products. While advertisers are perfectly entitled… Read More