Tag: Endorsements
In Time for Bikini Season, Kardashians Face Lawsuit Over Endorsement of Diet Aids
Kim Kardashian, the reality star, is accustomed to the public eye, but now she faces a lawsuit that may not bring her good publicity at all. Along with her sisters Khloe and Kourtney, Kim has been named as a defendant earlier this year in a class action over QuickTrim, a dietary supplement that they have… Read More
FTC Goes After a Consumer-Endorser for the First Time
When deciding whether to buy a product or service, how often do you check out product reviews or testimonials and how often does that research impact your purchasing decision? The FTC seems to consider consumer reviews and testimonials as pretty persuasive – most notably in the context of online write-ups. In 2009, the Commission revised… Read More
FTC Gets Serious About ‘Fake’ Reviews, Endorsements
In a cybermarket full of every product and service imaginable, advertisers go to great lengths to make their products stand out by grabbing consumers’ attention and interest. In recent years blogs have become a popular forum for sharing tips and information, and advertisers have used blogs to promote their products. While advertisers are perfectly entitled… Read More
IFRAH Law
