Tag: TriVita

August 14, 2014

$3.5 Million Cactus Juice Settlement Should be a Warning to Advertisers

  In this health-conscious age, consumers are always on the lookout for new products which will improve wellness and quality of life.  Marketers attuned to this trend may be tempted to increase sales by extolling the virtues of their products, even if health claims are unsubstantiated by scientific testing.  A recent FTC case, however, demonstrates… Read More