Blog
ifrah on igaming
image description
February 10, 2011

FTC Cracks Down on Bogus Virus-Removal Software

By: Ifrah Law
It’s a gut-wrenching feeling when a computer owner realizes that his or her computer may be infected with a virus. Immediately, one’s thoughts turn to the data that could be permanently lost — documents and pictures that may be difficult or impossible to replace. Next comes the realization that if the documents can be recovered (if the computer can even be saved) it will be a costly and time-consuming process to obtain and install effective virus-removal software. Companies and individuals who took advantage of these fears recently settled with the FTC in the amount of $8.2 million. Defendant Marc D’Souza and others who did business under several names, including Innovative Marketing and ByteHosting Internet Services, used online advertisements that falsely claimed that viewers’ computers were infected with viruses. The advertisements made it appear that the computer was running a scan that detected viruses, spyware, and illegal pornography on consumers’ computers. The “scan” then recommended that in order to remove the malware, the consumer buy the defendant’s bogus security software, which... Read more
blog image
February 7, 2011

FTC Looks at Football Helmet Safety Claims

By: Ifrah Law

Helmet safety has caught the attention of the Federal Trade Commission, which is looking into marketing claims that some football helmets can help reduce concussions. Recent months have seen widespread publicity about concussions and other traumatic head and neck injuries suffered by football players, prompting the National Football League to step up enforcement of rules… Read More

blog image
February 3, 2011

Middlemen Run Afoul of FTC Suspicions

By: Ifrah Law

Brokers, middlemen, and intermediaries serve an economic purpose: to put people who want a product or service in touch with a product maker or service provider. Real estate brokers help us buy and sell homes; mortgage brokers help us find lenders for our home purchases; manufacturing reps help get new products on our grocery shelves,… Read More

The Federal Trade Commission has been clamping down on several major food companies regarding health claims in their advertising.  Iovate Health Sciences USA and Nestle S.A. subsidiary, Nestle Healthcare Nutrition, Inc., were the first to come under FTC fire, both entering into settlement agreements last summer.  Dannon Company, Inc. and POM Wonderful LLC were next. … Read More

This is the first of a regular series of posts that summarize and wrap up our latest thoughts that have appeared recently on Ifrah Law’s two blogs. 1. Can Police Read a Suspect’s Text Messages Without a Warrant? What happens when the usual rules of search and seizure collide with the new world of information… Read More

In a cybermarket full of every product and service imaginable, advertisers go to great lengths to make their products stand out by grabbing consumers’ attention and interest. In recent years blogs have become a popular forum for sharing tips and information, and advertisers have used blogs to promote their products. While advertisers are perfectly entitled… Read More

Customers are flocking to electronic cigarettes — battery-operated nicotine delivery devices that are meant to replicate the flavor and sensation of smoking a tobacco cigarette. While merchants and advertisers are understandably eager to participate in this growing industry, we predict that the FTC will be watching ads carefully in anticipation of enforcing its advertising rules…. Read More

The affiliate sales industry is thriving and is attracting a committed group of young entrepreneurs, according to Jeff Ifrah, founding partner of Ifrah Law. Jeff gave a presentation on January 11, 2011, in Las Vegas at the Affiliate Summit West conference. The conference, which grows larger every year, attracted more than 4,600 people this year,… Read More

In the waning days of 2010, the lame-duck Congress passed, and President Obama signed, a law that is almost certainly going to have major effects on the affiliate marketing industry. The FTC is poised to begin enforcing the “Restore Online Shoppers’ Confidence Act,” which is intended to protect consumers from deceptive online sales tactics –… Read More

As the economic crisis continues for many homeowners, the Federal Trade Commission has taken actions to protect homeowners from mortgage relief scams. Most of the new requirements took effect on December 29, 2010, and all of the new requirements can be applied to affiliate marketers, who immediately need to be aware of the rule. The… Read More

Page 22 of 23« First...10...1920212223