Advertising & Marketing

As the legislative climate for iGaming improves across the U.S., Ifrah Law frequently represents companies seeking to take advantage of the opportunities available in the profitable nexus between affiliate marketing and online gaming. Its lawyers’ in-depth knowledge of the industry as well as applicable gaming laws makes it the go-to firm for building profitable businesses in the affiliate marketing and iGaming industries, which are increasingly attractive to larger buyers.

Clients turn to the firm to create meaningful agreements, often in an accelerated time frame, which provide value to buyers while at the same time encouraging sellers to continue innovating.

As an example, Ifrah Law represented an affiliate marketing company in a $6.5 million acquisition by an international gaming company, a deal the buyer said confirmed its position as the number one player in U.S. iGaming lead generation.

Our advertising client was promoting its own e-cigarette offer, when an internet-based affiliate marketer who promoted our client’s products sent an unsolicited text message to a consumer. Recognizing the legal risk, our client immediately shut down the relationship; nevertheless, it was named in a putative class action lawsuit brought under the TCPA which had the potential to result in significant penalties.

Ifrah Law acted quickly, before the case escalated into a class action large enough to bankrupt the client. We demonstrated that the third-party vendor’s actions were neither authorized or condoned by our client, and we resolved the matter at minimal cost without prolonged litigation. We subsequently drafted strong contracts and terms and conditions for third-party publishers to indemnify our client from future liability arising from any affiliate’s unauthorized actions.

Ifrah Law developed a solid online promotions program by advising on sweepstakes and contests over several years for this long-standing client, a digital wellness company. When the client decided to energize its online efforts with a celebrity endorsement from a known health advocate and popular entertainer, the firm assisted with several aspects of this coast-to-coast campaign.

Ifrah Law crafted sweepstakes rules for on-site events offering VIP ticket packages to sold out shows in multiple venues. We reviewed all promotional materials, including social media messaging; drafted winner’s eligibility affidavits; and ensured compliance with state and federal sweepstakes laws, as well as social networks’ policies and requirements.

Our client continues to develop exciting and clever online promotions that engage their audiences, while complying with applicable laws and regulations and maintaining positive relationships with key social networks.