Advertising Posts

North Carolina Welcomes Digital Marketing Affiliates

Jan 31, 2024

North Carolina Welcomes Digital Marketing Affiliates

In June 2023 the North Carolina legislature passed an act to legalize sports wagering and issue appropriate implementing regulations for the new regulated industry. In the fall of 2023, the Sports Betting Committee of the North Carolina Lottery Commission (“Commission”) issued their first package rules. Those rules included language that would have made it infeasible…

Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement

Aug 28, 2023

Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement

A top concern of online gaming regulators is the control and dissemination of advertising. In connection with these concerns sites like Meta, X (formerly known and commonly referred to as Twitter), and Google have released online gambling advertising policies and requirements. To run online gambling and gaming advertising on Meta / Facebook users are required…

Come on Barbie, Let’s go Gamble: Is gambling advertising allowed in a Barbie world?

Aug 7, 2023

Come on Barbie, Let’s go Gamble: Is gambling advertising allowed in a Barbie world?

By now, you’ve probably heard that the film Barbie has been a smash hit. Since opening on July 21, 2023, the film has drawn in huge audiences and earned hundreds of millions of dollars. Much of the film’s success has been attributed to a diligent and far-reaching marketing campaign. The film has partnered with several…

Massachusetts Lessens Licensing Burden on Marketing Affiliates… For Now

Dec 1, 2022

Massachusetts Lessens Licensing Burden on Marketing Affiliates… For Now

On December 1, 2022, the Massachusetts Gaming Commission (“MGC”) held an Open Meeting to discuss a number of items ahead of the upcoming launch of retail sports wagering and later launch of online sports wagering. Of particular note was a topic brought up by the Director of the Investigations and Enforcement Bureau, Loretta Lillios, requesting…

Legality of an All-Encompassing U.S. Sports Betting Advertising Strategy

Jun 21, 2022

Legality of an All-Encompassing U.S. Sports Betting Advertising Strategy

As the legality of online sports wagering grows, so too does the level of advertising for such activities across the United States.  The biggest commodity for sports wagering operators is their market share, gained through growing a loyal customer base of wagers who continue to place wagers on their platform.  In order to increase their…

Advertising and Marketing in Ontario’s New Online Gambling Market

Mar 16, 2022

Advertising and Marketing in Ontario’s New Online Gambling Market

On April 4th, 2022, Ontario’s new internet gambling (igaming and sports betting) market will launch. To support operators in their advertising efforts prior to the launch, the Alcohol and Gaming Commission of Ontario (AGCO) published highlights from the Registrar’s Standards for Internet Gaming. These standards also address what affiliates and third parties must do to…

Key Canadian iGaming Figures Host Advertising Regulatory Webinar

Mar 10, 2022

Key Canadian iGaming Figures Host Advertising Regulatory Webinar

On Monday, March 7th, IAB Canada, the main trade association responsible for digital advertising advancement in Canada, and thinkTV, the company responsible for clearance of television advertising in Canada, co-hosted a webinar focusing on the applicable standards for advertising of iGaming in Canada. Also present were representatives from the Canadian Gaming Association, the Alcohol and…

Ohio Sports Betting Advertising and Marketing Affiliate Guidance

Feb 1, 2022

Ohio Sports Betting Advertising and Marketing Affiliate Guidance

On January 31, 2022, Ohio Casino Control Commission (“Commission”) released its third batch of draft rules for legal sports wagering.  So far, none of the Commission’s batches of rules have discussed requirements for marketing affiliates. Although, the Commission also released on January 31, 2022, a Sports Gaming FAQs page on their website[1], which dedicates an…

New York Sports Betting Marketing Affiliate Requirements

Nov 4, 2021

New York Sports Betting Marketing Affiliate Requirements

On November 8, 2021, New York officially announced the mobile sportsbooks it will license for online operations.  The mobile sportsbooks named were Caesars Sportsbook, Resorts World Bet, PointsBet, Rush Street Interactive, WynnBET, FanDuel, Bally Bet, BetMGM, and DraftKings. The state is aiming to go live with online sports betting prior to the 2022 Super Bowl…

Coming to [North] America: Content Regulation for Gaming Ads and Marketing

Apr 28, 2021

Coming to [North] America: Content Regulation for Gaming Ads and Marketing

The Alcohol and Gaming Commission of Ontario recently published its Draft Registrar’s Standards for Internet Gaming (“Draft Standards”).  The purpose of the 50-page document is “to ensure that regulated entities have a sound control environment, and an organizational structure that promotes good governance, accountability and oversight, as well as transparency in dealings with the AGCO.”…