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Ad-Tech Europe: The Moving Target Marking Targeted Advertising
Apr 26, 2024
Ad-Tech Europe: The Moving Target Marking Targeted Advertising
The European Data Protection Board (“EDPB”) recently published an opinion on the legality of pay-or-consent models for online platforms offering services in Europe. While the opinion is non-binding and limited to “large online platforms[1],” companies that offer platforms large and small in Europe should pay attention to the EDPB’s analysis—it will inform their future guidance…
North Carolina Welcomes Digital Marketing Affiliates
Jan 31, 2024
North Carolina Welcomes Digital Marketing Affiliates
In June 2023 the North Carolina legislature passed an act to legalize sports wagering and issue appropriate implementing regulations for the new regulated industry. In the fall of 2023, the Sports Betting Committee of the North Carolina Lottery Commission (“Commission”) issued their first package rules. Those rules included language that would have made it infeasible…
Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement
Aug 28, 2023
Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement
A top concern of online gaming regulators is the control and dissemination of advertising. In connection with these concerns sites like Meta, X (formerly known and commonly referred to as Twitter), and Google have released online gambling advertising policies and requirements. To run online gambling and gaming advertising on Meta / Facebook users are required…
Come on Barbie, Let’s go Gamble: Is gambling advertising allowed in a Barbie world?
Aug 7, 2023
Come on Barbie, Let’s go Gamble: Is gambling advertising allowed in a Barbie world?
By now, you’ve probably heard that the film Barbie has been a smash hit. Since opening on July 21, 2023, the film has drawn in huge audiences and earned hundreds of millions of dollars. Much of the film’s success has been attributed to a diligent and far-reaching marketing campaign. The film has partnered with several…
Massachusetts Lessens Licensing Burden on Marketing Affiliates… For Now
Dec 1, 2022
Massachusetts Lessens Licensing Burden on Marketing Affiliates… For Now
On December 1, 2022, the Massachusetts Gaming Commission (“MGC”) held an Open Meeting to discuss a number of items ahead of the upcoming launch of retail sports wagering and later launch of online sports wagering. Of particular note was a topic brought up by the Director of the Investigations and Enforcement Bureau, Loretta Lillios, requesting…
Legality of an All-Encompassing U.S. Sports Betting Advertising Strategy
Jun 21, 2022
Legality of an All-Encompassing U.S. Sports Betting Advertising Strategy
As the legality of online sports wagering grows, so too does the level of advertising for such activities across the United States. The biggest commodity for sports wagering operators is their market share, gained through growing a loyal customer base of wagers who continue to place wagers on their platform. In order to increase their…
Advertising and Marketing in Ontario’s New Online Gambling Market
Mar 16, 2022
Advertising and Marketing in Ontario’s New Online Gambling Market
On April 4th, 2022, Ontario’s new internet gambling (igaming and sports betting) market will launch. To support operators in their advertising efforts prior to the launch, the Alcohol and Gaming Commission of Ontario (AGCO) published highlights from the Registrar’s Standards for Internet Gaming. These standards also address what affiliates and third parties must do to…
Key Canadian iGaming Figures Host Advertising Regulatory Webinar
Mar 10, 2022
Key Canadian iGaming Figures Host Advertising Regulatory Webinar
On Monday, March 7th, IAB Canada, the main trade association responsible for digital advertising advancement in Canada, and thinkTV, the company responsible for clearance of television advertising in Canada, co-hosted a webinar focusing on the applicable standards for advertising of iGaming in Canada. Also present were representatives from the Canadian Gaming Association, the Alcohol and…
Ohio Sports Betting Advertising and Marketing Affiliate Guidance
Feb 1, 2022
Ohio Sports Betting Advertising and Marketing Affiliate Guidance
On January 31, 2022, Ohio Casino Control Commission (“Commission”) released its third batch of draft rules for legal sports wagering. So far, none of the Commission’s batches of rules have discussed requirements for marketing affiliates. Although, the Commission also released on January 31, 2022, a Sports Gaming FAQs page on their website[1], which dedicates an…
New York Sports Betting Marketing Affiliate Requirements
Nov 4, 2021
New York Sports Betting Marketing Affiliate Requirements
On November 8, 2021, New York officially announced the mobile sportsbooks it will license for online operations. The mobile sportsbooks named were Caesars Sportsbook, Resorts World Bet, PointsBet, Rush Street Interactive, WynnBET, FanDuel, Bally Bet, BetMGM, and DraftKings. The state is aiming to go live with online sports betting prior to the 2022 Super Bowl…
