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Publicly Traded Companies Are Snapshot Into Gaming’s Future

Yet, despite that advantage, online gambling operators with big plans require the kind of help the public markets can provide, namely lots of cash.

“For most business-to-consumer online gambling companies, the major costs of mobile marketing, customer acquisition and dealing with legislative and regulatory issues on a state-by-state basis are daunting. It’s actually made for a public offering,” said Jeff Ifrah, an attorney specializing in gaming law and a founder of the iDevelopment and Economic Association, a non-profit that advocates for expansion of online interactive entertainment businesses. “You really can’t scale in this area just using operating profits and revenue.”

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