Michelle Cohen Member
email@example.com / P (202) 524-4149
Michelle’s unfailing dedication to her clients is evidenced by the fact that her first client, whom she worked with as a first-year associate over 20 years ago, remains an active client. She establishes strong and lasting relationships by committing herself to client service. Michelle understands her clients’ business goals, guides them in their use of new technologies, and communicates with them as their business activities unfold.
Michelle’s practice is focused on helping her clients establish powerful and lasting relationships with their customers and prospects. Regardless of industry – technology, manufacturing or education – companies need to maintain contact with their clients and prospects while ensuring that their communications comply with the laws and regulations regarding marketing and privacy – whether through sweepstakes/contests, telemarketing, email marketing or beyond. Michelle’s communications experience includes licensing, enforcement, contracts, rulemaking and advocacy.
When clients find themselves involved in an enforcement matter with the Federal Trade Commission, Federal Communications Commission or state agencies, Michelle’s deep knowledge in these areas and her strong footing in the privacy community help her to resolve issues in the most expedient manner possible. Michelle also advises clients as to what policies and procedures can be put in place to show a company’s good faith efforts, should the government come knocking. When companies are involved in potential data or security breaches, Michelle knows which questions to ask to ensure they have a sound legal strategy. She works with the company step-by-step to resolve the situation from both the government’s, and her clients’ as well as their customers’ points of view. Michelle has extensive experience defending individual and class actions in the consumer protection context, including dozens of Telephone Consumer Protection Act cases.
In addition to having received the prestigious Martindale-Hubbell AV rating, Michelle has received certification as a Certified Information Privacy Professional (CIPP-US) from the International Association of Privacy Professionals (IAPP). The IAPP’s extensive training and continuing education in the area of privacy ensures that Michelle stays abreast of developments in the U.S. and abroad, so that she can provide the up-to-date information her clients need.
Previously, Michelle was a partner at Thompson Hine where she was a member of their telecommunications, corporate transactions & securities and emerging technologies groups. She began her legal career in the litigation department at Paul Hastings, where she spent seven years honing her litigation skills, prior to moving into their corporate practice. Her litigation experience gives her a solid foundation for helping clients avoid litigation as well as in advising them when they are faced with litigation. This litigation experience, coupled with her regulatory and corporate experience, allow Michelle to offer her clients a full complement of services.
Awards + Recognition
- ALM 2013 Washington DC's Women Leaders in the Law
- ALM 2012 Top Rated Lawyer - Technology Law
- Certified Information Privacy Professional (CIPP) certification, International Association of Privacy Professionals
- Martindale-Hubbell AV Preeminent Peer Review Rating
- Editorial Board Member, E-finance & Payments Law & Policy
- Editorial Board Member, E-Commerce Law & Policy
Professional + Community
- Women in Cable and Telecommunications Past Board Member Washington, D.C. - Baltimore Chapter
- Federal Communications Bar Association
- District of Columbia Bar
- New York State Bar Association
- Women's Bar Association of DC
- Volunteer, Special Olympics
- Brandeis University Alumni Admissions Council
- Volunteer, Arlington County Public Schools, Virginia
- Pro Bono Volunteer through the District of Columbia Bar
|Michelle Cohen, Speaker, "Lotteries and Social Media" National Council of Legislators from Gaming States, 2015 Winter Conference, Las Vegas, NV||January 2015|
|"FTC Staff Recommendations for Mobile Financial Services," E-Finance & Payments Law & Policy||October 2014|
|"The FTC Releases Staff Report on Mobile Shopping Apps," E-Commerce Law & Policy||September 2014|
|"What’s Legal in Text Marketing!," Hybrid Telephony Summit 2014, Chicago, IL||September 22, 2014|
|"Managing Litigation in the Small Law Department Environment," WMACCA Small Law Department Initiative, McLean, VA||September 11, 2014|
|"U.S. Banking Regulators to Review Laws," E-Finance & Payments Law & Policy||June 2014|
|"The Wild World of Witnesses: When Good Witnesses Go Bad," WMACCA Litigation Forum, McLean, VA||June 26, 2014|
|"Zealous Counsel or Unethical Social Media Maven – How Far Can a Lawyer Go?," WMACCA E-Newsletter||May 9, 2014|
|"Net Neutrality – Verizon v. Federal Communications Commission," E-Commerce Law Reports||February 18, 2014|
|"Oral Arguments Heard in the FCC’s ‘Open Internet’ Dispute," E-Commerce Law Reports||December 2013|
|"Data Security: FTC v. Wyndham Corporation," E-Commerce Law Reports||October 3, 2013|
|Michelle Cohen, Speaker, "Don’t Litigate, Mediate: Here’s How," WMACCA Litigation Forum, McLean, VA||September 11, 2013|
|"Mobile Advertising and Messaging: Litigation Under the TCPA," E-Commerce Law Reports||July 2013|
|"Smart House, Smart Car, Smartphones. The FTC Examines the ‘Internet of Things," E-Commerce Law Reports||June 2013|
|"FTC issues privacy focused mobile payments report," E-Finance & Payments Law & Policy||March 2013|
|"FATCA: the end of hiding US accounts in foreign banks?," E-Finance & Payments Law & Policy||March 2013|
|Michelle Cohen, Speaker, "Trash Talk? Viral Leaks? What to do When Employees and the Public Take to the Internet Town Square," WMACCA Technology and IP Forum, McLean, VA||February 19, 2013|
|"Editor’s Insight – Mobile Marketing and Privacy," E-Commerce Law & Policy||February 7, 2013|
|"The FTC reports to the US Congress on Dodd-Frank," E-Finance & Payments Law & Policy||January 2013|
|"Visa/MasterCard Antitrust Litigation," E-Commerce Law Reports||September 2012|
|Michelle Cohen, Presenter, "The Consumer Financial Protection Bureau: The Financial Industry’s New Watchdog," LeadsCon East Conference Presentation, New York City, New York||July 2012|
|"Best Offense Is a Good Defense," Inside Supply Management||March 2012|
Successfully Negotiating the Sale of Assets During a Government Investigation
When a company that is under investigation for money laundering decides to sell its assets, what was once a straightforward sales process becomes a complex negotiation. That is what happened with our client, a provider of diagnostic testing equipment.
Ifrah Law and Michelle Cohen represented the company in its sale of radiology and cardiology diagnostic services equipment, which involved numerous challenges. Understandably, the buyer was concerned about the ongoing criminal investigation, and Michelle worked closely with them to address their concerns about representations and warranties and possible post-sale seizure from the government. Additionally, since there were bank liens on some of the assets, Michelle worked with the bank’s outside counsel to arrange a prompt payoff, obtain a satisfactory pay-off letter and secure a release of the liens in order to close the deal. Michelle also worked with the buyer to create a creditor payment plan that would payoff unsecured creditors and obtain releases from them in order to address the buyer’s concerns about unsecured creditors seeking relief from the buyer. Finally, she created an employee fund (funded by the buyer) to pay for uncompensated leave time.
These complicated issues were resolved in less than two weeks, as a result of Michelle’s skilled negotiations with all parties. The buyer was represented by Delaware’s largest law firm.
Successful Resolution of a TCPA Class Action
Michelle Cohen’s client, a publicly-traded enhanced messaging provider, was involved in a large-scale class action alleging violations of the TCPA’s unsolicited facsimile advertising rules. In addition to having provided the client with TCPA advice for over 15 years, Michelle represented them in enforcement matters before the FCC, including obtaining the rescission of an FCC citation, a highly unusual ruling from the FCC, finding that the client had a valid defense to the citation.
This TCPA case involved the alleged sending of 125,000 unsolicited faxes. The class was suing for triple damages of $1500 per violation – up to $180 million. Michelle and her team handled discovery, including depositions and motions. When the other parties decided to enter mediation, Michelle represented her client through the mediation, to the settlement agreement and ultimate dismissal of the case. Given the damages at stake, this case was successfully resolved for Michelle’s client, whose settlement contribution fell below the limits of their insurance policy.
Ensuring TCPA Compliance for a Global Provider of Customer Management Services
On behalf of our client, a leading provider of customer management services with call centers around the world, Ifrah Law led a full-scale review of its customer communications to ensure that they comply with federal and state requirements, including those of the TCPA and the FTC’s Telemarketing Sales Rule (TSR). We addressed the many different types of calls that the company undertakes on behalf of its varied customer base – service calls, appointments, live sales calling and pre-recorded calls – to ensure that its call centers are using consistent protocols and controls in the United States, and that these protocols are in compliance with the TCPA and TSR. Our client trusted Ifrah Law with this extensive project due to our long history with managing TCPA matters – we have been involved with the TCPA since its inception in 1991 – and due to our prior work for the client, including successfully representing the client in two FCC inquiries.
We worked with the company’s Director of Privacy to develop a thorough understanding of the types of calls that the company makes for its customers, and the contractual protections that are in place and which could be revised to protect the company further. A critical aspect of this project was to educate leaders within the company that there are different TCPA requirements based on the type of call: technology used, person being called, whether the call is pre-recorded or live; mobile or business. We also wrote the call center guidelines and controls to ensure that all employees – from those being trained to the marketing team – had the same information regarding how to handle different types of customer call projects.
This large-scale process took a year to complete. Once the documentation was finalized, our client was ready to begin a company-wide training program on the guidelines, well in advance of TCPA rule changes.