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A Blog About Online Gaming and Entertainment Regulations

State by state, the U.S. regulatory landscape is shifting in favor of legalized online gaming and sports betting. As states come online, operators are seeking to acquire and to increase their customer base. A tried and true marketing strategy to push traffic online—and that operators are using successfully to promote their gaming services—is lead generation. Lead generation marketing is estimated to be a $12 billion industry as of 2019. The premise is simple: by offering incentives to digital media companies that promote their services, companies can in turn reach more customers. Many popular online gaming websites offer lead generation programs to drive customer growth, and the competitive landscape is intense. The benefit to marketers is that cooperative marketing programs can be more lucrative for the digital media companies than for the operator. Lead generation companies are paid in a variety of ways for their work. The two most common payment schemes are revenue sharing and flat fee (also known as “cost per acquisition” or “CPA”), both of which... Read more

A little more than two years ago, the U.S. Supreme Court issued its decision in Murphy v. National Collegiate Athletic Association, striking down federal limits on the expansion of sports betting. Since then, a number of states have legalized sports betting—Colorado, Illinois, Indiana, New Jersey, Pennsylvania, Tennessee, and West Virginia, to name a few. Indeed,… Read More

Cold-pitch sales are a difficult proposition, especially when done over the Internet. The challenge is greater when competing products are similar and the barriers to entry are low, making it harder for a company to differentiate itself from the competition. So goes the case for online gaming operators who often face difficulty in attracting new… Read More

Today is the day that many have been eagerly awaiting; the day the Virginia Lottery’s Board discussed the state’s draft sports betting regulations. People are already comparing the draft rules to those of other states, particularly Tennessee, and Virginia appears to compare favorably. Below, we examine some of the highlights of those regulations. During the… Read More

The following blog was first published by Forbes.com earlier this month, available here. Even amidst the COVID-19 pandemic, states are moving quickly to legalize sports wagering. Indeed, just last month, Washington Governor Jay Inslee signed sports betting into law in that state, in addition to the Virginia state legislature passing a bill. It is not… Read More

Betting on Transparency
March 10, 2020

Betting on Transparency

By: James Trusty

Professional sports leagues are struggling to take coherent and consistent positions on the emerging market for legalized sports betting. Commissioners are issuing edicts to their leagues about the danger gambling poses to their sport, but they are also beginning to officially partner with the gaming industry due to the promising bottom-line impact and growing acceptance… Read More

Want an example of legislative redundancy? Here’s a good one: “The Prevention of Deceptive or Child-Targeted Advertising in Violation of the Unlawful Internet Gambling Enforcement Act.” It’s proposed legislation seeking to justify new legislation to make that which is illegal… illegaler? Or, want an example of legislation that uses children’s welfare as a pretense to… Read More

A hacker has posted to a public forum the personal details for more than 10.6 million former hotel guests of MGM Resorts. Information now available for all to see includes: full names, home addresses, phone numbers, emails, and dates of birth. Making it most newsworthy is that the likes of Justin Bieber, Jack Dorsey (Twitter’s… Read More

On January 9th, the DC Bar Association hosted a presentation by Ifrah Law entitled Jackpot! How D.C. Can Successfully Introduce Legalized Sports Betting and Navigate the Regulatory Landscape. For an hour and forty-five minutes a four-person panel discussed the District of Columbia’s legalization and regulation of sports betting in the wake of Murphy v. Nat’l… Read More