Showing posts filed under: Ifrah on iGaming by Jeffrey Hamlin

September 27, 2019

Will Legalized Sports Betting Save NFL Television?

The growth of proposition and in-play sports betting may be just what the NFL needs to sustain a revived interest in televised games. From 2016 to 2018, the NFL experienced a two-year ratings slump when viewership decreased by 17%. Theories abound as to why ratings fell. Some point out that traditional television viewership was (and… Read More