Coming to [North] America: Content Regulation for Gaming Ads and Marketing

The Alcohol and Gaming Commission of Ontario recently published its Draft Registrar’s Standards for Internet Gaming (“Draft Standards”).  The purpose of the 50-page document is “to ensure that regulated entities have a sound control environment, and an organizational structure that promotes good governance, accountability and oversight, as well as transparency in dealings with the AGCO.”…

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Maryland Legislature Poised to Send Sports Gambling Bill to the Governor

As part of the 2020 election, Maryland voters approved a Constitutional amendment to allow sports betting.  In February, I reported on the Maryland legislature’s efforts to pass a new bill to legalize and regulate sports gambling.  The state passed another milestone yesterday when the Maryland Senate unanimously approved a new sports wagering bill. The bill…

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NBA Gets Comfortable With NFTs

When people think about LeBron James or Giannis Antetokounmpo, blockchain and digital tokens are probably not the first, tenth, or hundredth thing that comes to mind.  But with the rise of NBA Top Shot—a non-fungible token (NFT) that exists on the blockchain, consisting of player video highlights officially licensed from the NBA—that may be changing.…

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Corruption of NCAA Sports Will Not Fly Under the Radar

With the increasing popularity of sports betting across the country comes the ever-present concern that big money brings big temptation, and that concern is most acutely fixated on the NCAA sports scene. Gamblers and non-gamblers alike do not want to see their favorite collegiate contests infected with fixed results or point shaving. But in an…

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Google Play Gives Online Gaming Another Boost

We have seen commercial winners and losers in the COVID era. Online gaming has been a clear winner, with record participation during shelter-in-place times. It just received another boost thanks to a policy change at Google: Google Play recently announced it will allow gambling apps in the Google Play store starting March 1. This is a…

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Retail Sports Betting Outside Casinos Taking Off in DC, but Restricted Almost Everywhere Else

Washington, D.C.’s sports betting revenue numbers in September were impressive. William Hill in particular, with its kiosks at Capital One Arena, claimed its title as the area’s market leader, taking in over $9 million more in betting handle and over 100% more in sports betting revenue. What would it look like if kiosks could generate that same level…

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Taking a Lead to Build Your Gaming Platform’s Customer Base

State by state, the U.S. regulatory landscape is shifting in favor of legalized online gaming and sports betting. As states come online, operators are seeking to acquire and to increase their customer base. A tried and true marketing strategy to push traffic online—and that operators are using successfully to promote their gaming services—is lead generation.…

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