S&P Global Market Intelligence quotes Michelle Cohen as California implements CCPA

More tech companies could expand Calif. privacy protections

By: Casey Egan

The law, known as the California Consumer Privacy Act, or CCPA, will implement a range of new privacy requirements that will compel major tech companies, such as Facebook Inc. and Alphabet Inc.’s Google LLC, to adhere to the state’s new standard.

With the implementation of this new standard on the horizon, some tech companies may find it easier to apply the standard across the board in the U.S. Others, however, may not want to invest in the resources it would require.

“I think Microsoft and other companies are going to figure, even if Congress is not going to act, it’s not just going to be California [with a strict privacy standard],” Michelle Cohen, member and chair of the privacy and data security practice at the law firm Ifrah Law PLLC who consults clients on CCPA, said in an interview. “We’re going to have other states like California, so instead of it rolling out and monitoring the legislation as it goes, why don’t we just roll it out?”