Licensing & Compliance

Ifrah Law has successfully helped numerous companies enter the online gaming market in each state where online betting and/or fantasy sports are currently legal in the U.S., and has prepared many companies to launch in jurisdictions where legalization is imminent. We also have extensive experience assisting foreign clients in navigating their initial entry into the U.S. gaming market.

Licensing

We guide clients through the licensing process by:

• Conducting a comprehensive review of each company’s business policies and practices in order to provide bespoke recommendations on regulatory compliance, website disclosures, trademark and copyright protection, contract review and negotiation, and overall brand protection
• Advising on the appropriate application requirements in each locality, including necessary ownership and personal disclosures
• Reviewing applications before filing with the state gaming regulator
• Responding to follow-up requests by regulators

We work diligently to ensure the application process goes smoothly and prepare for any challenges that may arise in such areas as:

• Addressing proposed license conditions
• Assisting with hearings before regulatory bodies

Once a license has been secured, we continue to safeguard our clients’ interests by offering ongoing counsel on compliance with licensing requirements and foreign, federal, and state laws so that they may continue to operate and scale. Such services also include preparing and providing legal opinions requested from outside vendors and services in order to do business with the client and confirm that they are properly licensed/registered.

Advertising and Promotional Compliance

As gaming companies in offer promotions to attract new customers and retain existing customers, they often risk violating a complex web of regulations that govern advertising and marketing. Ifrah Law offers specialized guidance to clients regarding promotions, including federal and state truthful advertising disclosures. We also counsel gaming clients on the myriad of state advertising restrictions and obligations and guidelines imposed by industry and self-regulatory bodies.

In addition, our team regularly guides organizations through the heavily regulated areas of contests, sweepstakes, online games, and other promotions. We take clients from the “idea” stage of a promotion through all subsequent contractual stages: launch, winner selection, and prize fulfillment. Not only do we manage state registration and bonding requirements, but we also provide counsel on advertising contracts and disclosures across various media (including social networks); prepare contest rules and negotiate celebrity/social media influencer endorsement agreements; and oversee online disclosures as required by the Federal Trade Commission and other agencies so that our clients can offer nationwide promotions in full compliance with all permissible sweepstakes and contest rules.