FTC Takes First Enforcement Action on ‘Internet of Things’

FTC Takes First Enforcement Action on ‘Internet of Things’

September 29, 2013

FTC Takes First Enforcement Action on ‘Internet of Things’

By: Ifrah Law

A company that markets video cameras that are designed to allow consumers to monitor their homes remotely has agreed to settle charges with the FTC that it failed to properly protect consumers’ privacy. This marks the FTC’s first enforcement action against a marketer of a product with connectivity to the Internet and other mobile devices, commonly referred to as the “Internet of Things.”

The FTC’s complaint alleges that TRENDNet marketed its cameras for uses ranging from baby monitoring to home security and that TRENDNet told customers that its products were “secure.” In fact, however, the devices were compromised by a hacker who posted links on the Internet to live feeds of over 700 cameras. Additionally, TRENDNet stored and transmitted user credentials in clear unencrypted text.

Under the terms of its settlement with the FTC, TRENDnet is prohibited from misrepresenting the security of its cameras or the security, privacy, confidentiality, or integrity of the information that its cameras or devices transmit. The company must also establish a comprehensive security program and notify customers about security issues with the cameras and must provide a software update to customers to address security issues.

“The Internet of Things holds great promise for innovative consumer products and services,” FTC Chairwoman Edith Ramirez said. “But consumer privacy and security must remain a priority as companies develop more devices that connect to the Internet.”

The FTC’s authority to regulate and penalize companies that the agency claims do not protect consumers with sufficient data security is being challenged in federal court in New Jersey by The Wyndham Hotel Group. Wyndham has argued, among other things, that the FTC has not published any formal rules on data security and therefore cannot penalize companies that it deems have not protected consumer information. That case is pending.

This is the first time the FTC has brought an enforcement action involving the “Internet of Things,” but the FTC has already signaled it will be carefully watching how the Internet of Things develops. In particular, the FTC will be hosting a workshop in November to explore these new technologies. The agency previously sought comment from interested stakeholders on the Internet of Things – including the privacy and data security implications of interconnected devices. We expect that the FTC will continue to explore these issues, with a particular emphasis on how these devices collect and share information, particularly sensitive and personal information, such as health information.

Ifrah Law

Ifrah Law

Ifrah Law is a passionate team of experts that understands the importance of listening to and addressing specific concerns of clients – when facing the heat of a federal investigation or the ire of a business competitor. Experience in complex cases related to online gambling and sports betting, internet marking and advertising, and white collar litigation.

Related Practice(s)
Other Posts
Got Endorsers? Federal Trade Commission Issues Updated Advertising Guides
FTC Beat |
Jul 10, 2023

Got Endorsers? Federal Trade Commission Issues Updated Advertising Guides

By: Michelle Cohen
A Review of Top-Rated AI Tech Companies Undermines the FTC’s Warning of Deception
FTC Beat |
Mar 22, 2023

A Review of Top-Rated AI Tech Companies Undermines the FTC’s Warning of Deception

By: Abbey Block
The FTC Weighs In: Online Services Must Be Diligent When Kids’ Privacy At Stake
FTC Beat |
Mar 9, 2022

The FTC Weighs In: Online Services Must Be Diligent When Kids’ Privacy At Stake

By: Nicole Kardell
FTC Tells Advertisers – Fake Reviews and Endorsements Are Going to Cost You
FTC Beat |
Oct 14, 2021

FTC Tells Advertisers – Fake Reviews and Endorsements Are Going to Cost You

By: Michelle Cohen

Subscribe to Ifrah Law’s Insights