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Thinking about adding an AI Chatbot? Some key considerations.
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February 17, 2026
Thinking about adding an AI Chatbot? Some key considerations.
By: Steven Hess
Many companies are thinking about how to deploy new AI systems to automate routine work and to improve their product. For many businesses, adding an AI chatbot is a valuable way to enhance the customer experience by automating routine conversations,[1] and by alerting customers to new deals and offerings that are relevant to them.[2] Coupled with the rising ubiquity of AI chatbots in modern life,[3] these AI agents can be integrated into existing consumer platforms to provide faster, more adaptive services. As with any new innovation, there are also concerns with integrating AI chatbots into existing products. Because these products are new, so too are the risks, and it is not possible to identify every concern that may arise from…
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Is Scrolling the New Smoking?
January 21, 2026
Is Scrolling the New Smoking?
By: Lauren Scribner
In the final weeks of 2025, New York passed a law requiring social media platforms with “certain predatory features” to display warning labels about “the dangerous impact” those features pose to the mental health of users under the age of eighteen.[1] These so-called “predatory features” include continuous and infinite scrolling, displaying addictive feeds, and automatically playing video content.[2] Warning labels will be displayed upon the…
Influencer Liability: Will New-Age Litigation Net Celebrity Spokespeople?
December 12, 2025
Influencer Liability: Will New-Age Litigation Net Celebrity Spokespeople?
By: Lauren Scribner
The “influencer economy,” in which so-called “content creators” share user-generated content such as livestreams or short-form film, is showing no signs of slowing down. Currently valued north of $250 billion, it is projected to reach nearly $500 billion by 2027.[1] “Creators earn income primarily through direct branding deals to pitch products as an influencer; via a share of advertising revenues with the host platform; and…
$3.5 Million Cactus Juice Settlement Should be a Warning to Advertisers
August 14, 2014
$3.5 Million Cactus Juice Settlement Should be a Warning to Advertisers
By: Ifrah Law
In this health-conscious age, consumers are always on the lookout for new products which will improve wellness and quality of life. Marketers attuned to this trend may be tempted to increase sales by extolling the virtues of their products, even if health claims are unsubstantiated by scientific testing. A recent FTC case, however, demonstrates the price that advertisers pay for overstating health claims. The FTC…
Capital One Gets an Unwanted Wake Up Call
August 8, 2014
Capital One Gets an Unwanted Wake Up Call
By: Ifrah Law
In what could become the largest ever settlement in a case brought in the 22 year history of the Telephone Consumer Protection Act (“TCPA”), Capital One and three collection agencies agreed to pay over $75 million into a settlement fund to settle a consolidated class action lawsuit alleging that the companies used an automatic telephone dialing system (“ATDS”) or prerecorded voices to call more than…
Google/Viacom Win Video Privacy Protection Act Case – Common Sense Finally Emerges
August 4, 2014
Google/Viacom Win Video Privacy Protection Act Case – Common Sense Finally Emerges
By: Ifrah Law
In an important decision in a federal court case in New Jersey, In Re Nickelodeon Privacy Litigation, Google and Viacom obtained a dismissal of a claim against them under the Video Privacy Protection Act (“VPPA”). The decision narrows the scope of who can be liable under the VPPA and what information is within the scope of the statute. Congress passed the VPPA in 1988…
Disappearing Act Fails – Maryland Attorney General and FTC “snap” back at Snapchat
June 24, 2014
Disappearing Act Fails – Maryland Attorney General and FTC “snap” back at Snapchat
By: Ifrah Law
Recently, the Maryland Attorney General’s Office announced that it reached a settlement with Snapchat, Inc. over alleged deceptive trade practices in violation of Maryland law and violations of federal laws that are intended to protect children’s online privacy. This is another reminder that state attorneys general’s offices will continue to be vigilant in addressing consumer privacy issues under both state and federal laws, when the…
Weight Loss Claims and Dr. Oz Gain Congressional Interest
June 20, 2014
Weight Loss Claims and Dr. Oz Gain Congressional Interest
By: Michelle Cohen
We’ve all heard the statistics showing obesity rates rising in the U.S. year after year. Most of us are well aware of the billion dollar diet and weight-loss supplement industry to which millions turn with the hope of finding that one “miracle pill” to help them lose that stubborn belly fat or get rid of those unsightly love-handles. Advertisers should be aware that the Federal…
