Washington, D.C.’s sports betting revenue numbers in September were impressive. William Hill in particular, with its kiosks at Capital One Arena, claimed its title as the area’s market leader, taking in over $9 million more in betting handle and over 100% more in sports betting revenue. What would it look like if kiosks could generate that same level…

If sports betting goes live within the state as expected by November 1, Tennessee will become the nineteenth state (plus Washington D.C.) to accept a legal sports bet. Tennessee is noteworthy in its sports betting regulations because it would be the first instance of online wagering without the requirement of partnering with a brick-and-mortar casino. …

State by state, the U.S. regulatory landscape is shifting in favor of legalized online gaming and sports betting. As states come online, operators are seeking to acquire and to increase their customer base. A tried and true marketing strategy to push traffic online—and that operators are using successfully to promote their gaming services—is lead generation.…

Cold-pitch sales are a difficult proposition, especially when done over the Internet. The challenge is greater when competing products are similar and the barriers to entry are low, making it harder for a company to differentiate itself from the competition. So goes the case for online gaming operators who often face difficulty in attracting new…

If someone had told you at the beginning of 2020 that, by March, global sports would largely shut down, with a slow resumption not happening until the summer of 2020, you may have predicted that 2020 would be a bad year for businesses involved in sports wagering, fantasy sports, and iGaming. Yet, the rapid legalization…

Today is the day that many have been eagerly awaiting; the day the Virginia Lottery’s Board discussed the state’s draft sports betting regulations. People are already comparing the draft rules to those of other states, particularly Tennessee, and Virginia appears to compare favorably. Below, we examine some of the highlights of those regulations. During the…

The following blog was first published by Forbes.com earlier this month, available here. Even amidst the COVID-19 pandemic, states are moving quickly to legalize sports wagering. Indeed, just last month, Washington Governor Jay Inslee signed sports betting into law in that state, in addition to the Virginia state legislature passing a bill. It is not…

Professional sports leagues are struggling to take coherent and consistent positions on the emerging market for legalized sports betting. Commissioners are issuing edicts to their leagues about the danger gambling poses to their sport, but they are also beginning to officially partner with the gaming industry due to the promising bottom-line impact and growing acceptance…