NBA Gets Comfortable With NFTs

When people think about LeBron James or Giannis Antetokounmpo, blockchain and digital tokens are probably not the first, tenth, or hundredth thing that comes to mind.  But with the rise of NBA Top Shot—a non-fungible token (NFT) that exists on the blockchain, consisting of player video highlights officially licensed from the NBA—that may be changing.…

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Corruption of NCAA Sports Will Not Fly Under the Radar

With the increasing popularity of sports betting across the country comes the ever-present concern that big money brings big temptation, and that concern is most acutely fixated on the NCAA sports scene. Gamblers and non-gamblers alike do not want to see their favorite collegiate contests infected with fixed results or point shaving. But in an…

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Google Play Gives Online Gaming Another Boost

We have seen commercial winners and losers in the COVID era. Online gaming has been a clear winner, with record participation during shelter-in-place times. It just received another boost thanks to a policy change at Google: Google Play recently announced it will allow gambling apps in the Google Play store starting March 1. This is a…

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Retail Sports Betting Outside Casinos Taking Off in DC, but Restricted Almost Everywhere Else

Washington, D.C.’s sports betting revenue numbers in September were impressive. William Hill in particular, with its kiosks at Capital One Arena, claimed its title as the area’s market leader, taking in over $9 million more in betting handle and over 100% more in sports betting revenue. What would it look like if kiosks could generate that same level…

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Tennessee Sports Betting Posed to Open for Business, But is it Bad Business?

If sports betting goes live within the state as expected by November 1, Tennessee will become the nineteenth state (plus Washington D.C.) to accept a legal sports bet. Tennessee is noteworthy in its sports betting regulations because it would be the first instance of online wagering without the requirement of partnering with a brick-and-mortar casino. …

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Taking a Lead to Build Your Gaming Platform’s Customer Base

State by state, the U.S. regulatory landscape is shifting in favor of legalized online gaming and sports betting. As states come online, operators are seeking to acquire and to increase their customer base. A tried and true marketing strategy to push traffic online—and that operators are using successfully to promote their gaming services—is lead generation.…

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For Payment Processors: A Compliance Plan That Even Banks and Credit-Card Networks Will Love

A little more than two years ago, the U.S. Supreme Court issued its decision in Murphy v. National Collegiate Athletic Association, striking down federal limits on the expansion of sports betting. Since then, a number of states have legalized sports betting—Colorado, Illinois, Indiana, New Jersey, Pennsylvania, Tennessee, and West Virginia, to name a few. Indeed,…

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Betting Operators Look at In-House Options for Customer Leads

Cold-pitch sales are a difficult proposition, especially when done over the Internet. The challenge is greater when competing products are similar and the barriers to entry are low, making it harder for a company to differentiate itself from the competition. So goes the case for online gaming operators who often face difficulty in attracting new…

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