AI Chat Bot_Ifrah FTC Blog (1)

Thinking about adding an AI Chatbot? Some key considerations.

Thinking about adding an AI Chatbot? Some key considerations.

February 17, 2026

Thinking about adding an AI Chatbot? Some key considerations.

By: Steven Hess

Many companies are thinking about how to deploy new AI systems to automate routine work and to improve their product. For many businesses, adding an AI chatbot is a valuable way to enhance the customer experience by automating routine conversations,[1] and by alerting customers to new deals and offerings that are relevant to them.[2] Coupled with the rising ubiquity of AI chatbots in modern life,[3] these AI agents can be integrated into existing consumer platforms to provide faster, more adaptive services. As with any new innovation, there are also concerns with integrating AI chatbots into existing products.  Because these products are new, so too are the risks, and it is not possible to identify every concern that may arise from…

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Is Scrolling the New Smoking?

January 21, 2026

Is Scrolling the New Smoking?

By: Lauren Scribner

In the final weeks of 2025, New York passed a law requiring social media platforms with “certain predatory features” to display warning labels about “the dangerous impact” those features pose to the mental health of users under the age of eighteen.[1] These so-called “predatory features” include continuous and infinite scrolling, displaying addictive feeds, and automatically playing video content.[2]  Warning labels will be displayed upon the…

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Influencer Liability: Will New-Age Litigation Net Celebrity Spokespeople?

December 12, 2025

Influencer Liability: Will New-Age Litigation Net Celebrity Spokespeople?

By: Lauren Scribner

The “influencer economy,” in which so-called “content creators” share user-generated content such as livestreams or short-form film, is showing no signs of slowing down.  Currently valued north of $250 billion, it is projected to reach nearly $500 billion by 2027.[1] “Creators earn income primarily through direct branding deals to pitch products as an influencer; via a share of advertising revenues with the host platform; and…

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Employers Running Background Checks: Top 10 Tips to Avoid Joining the Fair Credit Reporting Act Litigation “Club”

February 20, 2015

Employers Running Background Checks: Top 10 Tips to Avoid Joining the Fair Credit Reporting Act Litigation “Club”

By: Michelle Cohen

  What do Whole Foods, Chuck E. Cheese, Michael’s Stores, Dollar General, Panera, Publix, and K-Mart have in common?  Each of these companies has faced lawsuits (including class actions) under the Fair Credit Reporting Act (“FCRA”).  Although Congress passed the FCRA way back in 1970 and litigation has focused on credit reporting agencies’ duties under the law, class action plaintiff firms have recently focused on…

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International Data Privacy Day: Our Top 10 Data Privacy Tips

January 28, 2015

International Data Privacy Day: Our Top 10 Data Privacy Tips

By: Michelle Cohen

It’s International Data Privacy Day!  Every year on January 28, the United States, Canada and 27 countries of the European Union celebrate Data Privacy Day.  This day is designed to raise awareness of and generate discussion about data privacy rights and practices.  Indeed, each day new reports surface about serious data breaches, data practice concerns, and calls for legislation.  How can businesses manage data privacy…

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Will New Facebook Rules Hurt or Help Small Businesses?

December 15, 2014

Will New Facebook Rules Hurt or Help Small Businesses?

By: Ifrah Law

  Health cleanses to lose unwanted weight in a matter of weeks!  Images of beautiful jewelry to be purchased at great prices that you can even resell! Personalized handbags made to order! If you have a Facebook account, it is more than likely you have seen many of these and similar posts by “friends” in your news feeds or through sharing or commenting by your…

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Celebrity Endorsements, Online Poker and the FTC

November 19, 2014

Celebrity Endorsements, Online Poker and the FTC

By: Ifrah Law

Last week, without much attention, four new regulations affecting online gaming operations in New Jersey became effective under the authority of the Division of Gaming Enforcement. The rules include changes to directives on funding from social games, requirements for exclusivity, and operator server locations. However, the fourth rule is an addition which deals specifically with celebrity endorsements. What is most notable about this tenet is not…

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Report from an Energized Brand Activation Association Marketing Law Conference

November 7, 2014

Report from an Energized Brand Activation Association Marketing Law Conference

By: Michelle Cohen

Ifrah Law is a proud member the Brand Activation Association (“BAA”). This week, we attended the BAA’s 36th annual BAA Marketing Law Conference in Chicago.  Just as “Mad Men” reflects the 1960’s era advertising business, this year’s BAA conference demonstrated this generation’s marketing dynamic – where mobile is key, privacy concerns abound, and the Federal Trade Commission (“FTC”) and other agencies are watching and enforcing….

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Articles and Presentations by Our Firm Attorneys

Thinking about adding an AI Chatbot? Some key considerations.

Thinking about adding an AI Chatbot? Some key considerations.
By: Steven Hess

Is Scrolling the New Smoking?

Is Scrolling the New Smoking?
By: Lauren Scribner

Influencer Liability: Will New-Age Litigation Net Celebrity Spokespeople?

Influencer Liability: Will New-Age Litigation Net Celebrity Spokespeople?
By: Lauren Scribner

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