In each client engagement she undertakes, Rachel strives to achieve the best results possible while managing costs along the way. But, equally as important to her clients, is the strong rapport that she develops with them. From their first interaction, Rachel takes the time to get to know her clients, making it clear that they are truly important to her. Part of this relationship building is evident in her dedication to responding quickly and efficiently to client inquiries, without ever sacrificing the quality or thoughtfulness of her response. It’s this reputation for service and skill that sets Rachel apart.
Rachel focuses her practice on complex business transactions and litigation. Specifically, she approaches her work in the online advertising and iGaming spaces with an enthusiasm and drive that mirrors these rapidly evolving, cutting-edge industries. Rachel’s professional career has developed alongside these industries, so when clients call her about an issue, she understands their needs like few others. She speaks their language, deeply understands their businesses and has likely already worked with clients to resolve similar challenges. Navigating the complex regulatory and legal issues of affiliate advertisers and iGaming platforms is second nature to Rachel and she knows what it takes to resolve business interruptions and get her internet-based business clients back up and running.
Rachel’s experience focuses on all areas of internet advertising and marketing; examples of her work include:
- Advising e-commerce merchants on issues relating to structuring their business partnerships in ways that minimize liability while maximizing revenue through reviewing their terms, creating privacy policies, and dealing with privacy issues
- Drafting network and affiliate agreements to ensure compliance with FTC Guidelines
- Developing and negotiating contracts and handling contract disputes
- Defending against class action lawsuits
- Addressing issues relating to copyright, trademark, and trade dress infringement from both a defensive posture as well as from an enforcement perspective
- Conducting compliance reviews of sales pages and advertising and promotional materials (including T.V. and radio spots) to ensure compliance with applicable state and federal rules, regulations, and guidelines
- Responding to consumer complaints that are issued through state Attorney General’s offices
As the iGaming industry has entered the legal spotlight, Rachel has followed its developments closely, regularly publishing articles on the dynamic iGaming landscape in the U.S. She applies her knowledge of iGaming regulation to her clients’ litigation needs, having written winning motions related to antitrust and RICO issues, conducted discovery, and been involved in class actions brought by players. In the courtroom, clients can rely on Rachel to know the facts of a case in such detail that she can advance arguments quickly and think on her feet when responding to arguments presented by opposing counsel. By combining her solid understanding of the industry with her ability to overcome challenging legal issues in order to identify legal grounds that work in her clients’ favor, Rachel is able to meet her clients’ high-stakes needs.
Rachel is a member of the board of the Maryland Defense Counsel, where she currently serves as program co-chair and formerly held the positions of products liability chair and sponsorship co-chair. She began developing her trial skills in the product liability defense and general commercial litigation practice at Venable LLP. Rachel strengthened these skills at Meyers, Rodbell & Rosenbaum, P.A., where she represented insurance companies in lead paint litigation.
Awards + Recognition
- Winner of The Daily Record’s 2016 Leading Women Award
- Named to The Daily Record’s 2015 VIP List, Successful by 40 Honoree
Professional + Community
- Programming Co-Chair, Maryland Defense Counsel
- Board Member, Baltimore Women’s Bar Association (2009-2010)
- Member, ABA
- Member, Maryland State Bar Association
- Member, Defense Research Institute
Rachel Hirsch, Presenter, "Know Your Processor – How Merchant Accounts Strive, Thrive, and Stay Alive", Panama GB Summit, Panama City, Panama
Rachel Hirsch, Presenter, "One Simple Disclaimer to Mitigate Lawsuits", Affiliate Summit West 2017, Las Vegas, NV
"High-Risk Merchant Processing Just Got Riskier", FeedFront Magazine
"The DGE-KGC Agreement", iGaming Business North America
Rachel Hirsch, Moderator, "Is Online Lending the Next Uber? The Regulatory and Legal Framework Surrounding the Popular Alternative to Traditional Banking", LeadsCon, New York, NY
Rachel Hirsch, Presenter, "Power in Numbers: Insight Into State AG/FTC Collaborations", Affiliate Summit East, New York Marriott Marquis, New York, NY
Rachel Hirsch, Speaker, "When Responsible Lending Turns Irresponsible (and Potentially Criminal)", PerformLine
"NY Poker: Back In The Game", iGaming Business North America
"Target On Your Back? Navigating Subpoenas", FeedFront Magazine
Rachel Hirsch, Speaker, "Hold the Phone – Everything You Thought You Knew, But Didn’t Know, about the TCPA and TSR", Leads Council
"It’s a Wrap – Gogo in-Flight Wi-Fi Case Signals Possible End to How Companies Display Internet Contracts", American Law Institute
"Lessons From Recent FTC/State AG Collaborations", FeedFront Magazine
Rachel Hirsch, Speaker,, "Regulatory and Legal Trends in Advertising", COMPLY 2015, The PerformMatch User Summit & Marketing Compliance Conference, New York, NY
Rachel Hirsch, Speaker, "Don’t Become A Fly-By-Night Business", Performance Marketing Summit 2015, Boca Raton, FL
"Lurking in the Shadows – Dual Agency Enforcement of Affiliate Marketers", Response Magazine, DRMA
Rachel Hirsch, Co-Presenter,, "Compliant Lead Generation For Medicare: Does It Exist? Is It Scalable?", Medtrade Spring 2015, Mandalay Bay Convention Center, Las Vegas, NV
"Legislating Through Litigation: Why ROSCA Suddenly Matters", Response Magazine, DRMA
Rachel Hirsch, Speaker, "The Best Defense is a Good Offense – Managing Legal Risk", Affiliate Summit West, Paris Resort and Hotel, Las Vegas, NV
"The Future of Mobile Gaming in the U.S.", iGaming Business North America
"Shape Up or Ship Out: NJ’s New Affiliate Guidelines", iGaming Business North America
Rachel Hirsch, Speaker, "Calls and Compliance-TCPA Expert Panel Session", LeadsCon 2014, Marriott Marquis, New York, New York
Rachel Hirsch, Speaker, "Mo Money, Mo Problems – Scrutinizing FTC Settlements", Affiliate Summit East, Marriott Marquis, New York, New York
Rachel Hirsch, Moderator, "Revisiting TCPA: Staying Compliant While Addressing the Challenges and Complexities", LeadsCon 2014, Mirage Hotel in Las Vegas, Nevada
Rachel Hirsch, Speaker, "Affiliate Compliance: It’s Not Just the Message, It’s the Messenger", Affiliate Management Days, The Marriott Marquis in San Francisco, CA
"US State Regulation – The Next in Line", iGaming Business North America
Rachel Hirsch, Speaker, "Why Compliance is a Tough Pill to Swallow – Nutraceuticals", Affiliate Summit West, Paris Hotel in Las Vegas, NV
"Pioneering a New iGaming Frontier to New Jersey and Beyond", iGaming Business Magazine
"Raising the Stakes for iGaming Regulation in the US", iGaming Business Magazine
"Inter-State Gaming Agreements", iGaming Business North America
"Inter-State Deal Making: Nevada and New Jersey Look to Compact", iGaming Business North America
"Taking the ‘Affiliate’ out of Affiliate Marketing", FeedFront Magazine
Rachel Hirsch, Presenter, "On the Line – Consenting To A New Way Of Lead Generation Under The TCPA", LeadsCon Webinar
Rachel Hirsch, Speaker, "TCPA Regulatory Issues", LeadsCon 2013, Hilton Hotel in New York, NY
"King Bill Looks to Take Crown in Federal vs State Online Supremacy", iGaming Business North America Magazine
"State of Union for the Gaming World in 2013", iGaming Business North America Magazine
"Hedging Bets: Affiliates and the Unregulated Markets", FeedFront Magazine
"Monopoly or fair game? Google’s FTC settlement", E-Commerce Law & Policy
Delivering a One-Two Punch to Simultaneous Gambling-Loss Recovery Cases
A plaintiff’s law firm brought two gambling-loss recovery cases against our client, Amaya, in the United States District Court for the Southern District of Illinois. The first case addressed alleged gambling losses sustained as a result of playing on the PokerStars website. Additionally, our client was implicated in a second case that named Rational FT, which the client acquired when the client purchased Full Tilt Poker (FTP).
Both cases were instituted by a third-party – the mothers of players who allegedly suffered these losses. And in both instances, the courts ruled in favor of our clients after Ifrah won numerous motions that caused the defendants to amend their ultimately unsuccessful complaints.
After nearly three years, the judge brought finality to these proceedings by granting Ifrah’s last-filed motions to dismiss (which had been pending since mid-2014) and ordering the dismissal of both cases with prejudice. The judge’s orders in both cases were nearly identical. The cases were affirmed on appeal.
(Sonnenberg v. Oldford Group, Ltd., Rational Entertainment Enterprises, Ltd., Case No. 3:13-cv-00344-DRH (U.S. District Court Southern District of Illinois))
(Fahrner v. Bitar et al, Case No. 3:13-cv-00227 (U.S. District Court Southern District of Illinois))
Protecting an Advertiser from an Affiliate Marketer’s Actions
Sometimes, even a company’s best efforts to comply with the law can’t protect them from liability. This was the case for our client, an advertiser, which promoted its own e-cigarette offer. An internet-based affiliate marketer who marketed our client’s products sent an unsolicited text message to a consumer. Our client recognized the potential legal problems associated with the affiliate’s actions and immediately shut down the relationship. Nonetheless, the affiliate’s action exposed our client to liability in the form of a putative class action lawsuit that was filed in U.S. District Court, Northern District of Illinois. This class action lawsuit, brought under the TCPA, had the potential to cost our client a significant amount of money.
Ifrah Law knew we needed to act quickly, before the case escalated into a class action that would be large enough to bankrupt our client. We were able to demonstrate that the third party vendor’s actions were not authorized or condoned by our client and therefore, we were able to resolve the matter for very little money, before ever answering the complaint. To avoid these types of problems in the future, we subsequently drafted strong contract and terms and conditions for our client’s third-party publishers, which would indemnify our client from future liability for its affiliate’s unauthorized actions.
Representing an Online Poker Operator in Nevada Federal Court
When a leading online poker company was sued in Nevada by a prominent poker professional and former company endorser, the company put all their chips on the experience of Ifrah Law.
The plaintiff was one of the first women to place highly in a poker tournament. She claimed that during the online company’s early years she was offered a one percent ownership in the firm in exchange for her promotional efforts as a “celebrity player.”
She also claimed that the ownership stake was worth $100,000 a month for every month that the company was making distributions. She sued for breach of contract, breach of fiduciary duty, breach of the covenant of good faith and fair dealing, unjust enrichment, and fraud. Her attorneys estimated damages to be $40 million, with the additional possibility of punitive damages.
Ifrah Law won a dismissal in the trial – and won three more move to dismiss orders in subsequent actions. The initial motion to dismiss contained allegations that the player’s “typhoon of litigation” was fueled by a “thirst for publicity.”
(Cycalona Gowen v. Tiltware LLC, et al. – Case No.: 2:08-CV-01581-RCJ-RJJ (United States District Court for the District of Nevada))
Obtaining Dismissal of Fraud Claims Against Online Gambling
In the first class action suit brought by former U.S. poker players, Ifrah Law went all in and won a big pot on behalf of an online poker company and individual poker pros that were defendants.
The suit involved complex fraud issues arising out of claims of Racketeer Influenced and Corrupt Organizations Act (RICO) violations. These issues resulted from the plaintiff’s demand for return of U.S. player funds held in online gambler accounts after Black Friday. On that day in 2011, the U.S. government shut down the three most popular online poker sites. More than two million citizens were playing our national card game online, and they were confronted by the seals of the FBI and Department of Justice and a notice of domain name seizure as well as blocked access to each player’s account balance.
The lawsuit demanded return of plaintiff’s money under a conversion claim, and also accused the defendants of racketeering, which would have entitled the plaintiffs to three times the damages owed.
In a closely watched argument in the U.S. District Court for the Southern District of New York, Ifrah Law held all the right cards and won a dismissal of all claims against the poker pro defendants, as well as all RICO claims against the corporate defendants. The judge’s order was a big win for the individual defendants in this case, but also a victory for individual defendants in other class action cases pending in New York.
(Segal et al v Bitar et al. 1:11-cv-04521-LBS (S.D.N.Y.))
A Favorable Settlement for an Online Merchant
A dispute arose between an e-commerce merchant and an interactive advertising agency involving over $2.5 million in damages. The merchant retained Ifrah Law and we utilized our experience representing individuals and corporations in the online marketing arena to negotiate a favorable settlement for the e-commerce merchant and obtain a dismissal of the case.
The ad agency was a large network that rolled out a sales campaign for the merchant’s product. They claimed they were owed commissions from the merchant’s sales and brought a case against our client and sued the individuals associated with the company, as well.
We argued that they you couldn’t assess liability against individuals for the liability of the company unless there was a specific basis to do so and we moved to dismiss. The advertising agency challenged us, and we won a judgment for the plaintiff as well as for our attorney fees.
Then the advertising agency litigated that result – and lost. The judge found our legal fees to be fair and reasonable.
By the time this wrangling was completed, Ifrah had won a judgment of $250,000 before the actual case had even started. Normally, it’s impossible for a defendant to win legal fees – but not with Ifrah Law.
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