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Sports Betting Advertisement Numbers Actually Decreasing
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May 2, 2024
Sports Betting Advertisement Numbers Actually Decreasing
By: Jordan Briggs
Legal online sportsbetting, is still relatively new in America.[1] Over the last six years, as more states have legalized online sportsbetting, Americans have noticed more and more ads, leaving some feeling inundated with these ads.[2] But have Americans really seen more online sportsbetting ads, or have they only noticed more ads? Today, the American Gaming Association (“AGA”) published a summary of its research finding that in 2023, for the second year in a row, “fewer television ads for sports betting [aired] than for other familiar products marketed to adults.”[3] Americans are actually seeing 33% less ads for sportsbetting than they saw in 2021 and 15% less than in 2022. Additionally, according to the AGA, sportsbetting only accounted for 0.4% of…
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Ad-Tech Europe: The Moving Target Marking Targeted Advertising
April 26, 2024
Ad-Tech Europe: The Moving Target Marking Targeted Advertising
By: Nicole Kardell
The European Data Protection Board (“EDPB”) recently published an opinion on the legality of pay-or-consent models for online platforms offering services in Europe. While the opinion is non-binding and limited to “large online platforms[1],” companies that offer platforms large and small in Europe should pay attention to the EDPB’s analysis—it will inform their future guidance for entities large and small. The upshot: Pay-or-consent models [for…
CFPB Banking in Video Games and Virtual Worlds
April 25, 2024
CFPB Banking in Video Games and Virtual Worlds
By: Jordan Briggs
Converting your dollar to donuts,[1] or whatever in-game currency you choose, has never been easier. As microtransactions online become easier to execute and more prevalent, the in-game economies start to resemble traditional banking—minus the standard banking protections. This issue is not lost on the Consumer Financial Protection Bureau (CFPB). Earlier this month, the CFPB released an Issue Spotlight on “Banking in video games and virtual…
NFL Ratings Rise With Expansion Of Legal Sports Betting
February 18, 2022
NFL Ratings Rise With Expansion Of Legal Sports Betting
By: Jacob Grubman
With Super Bowl LVI two days away, the relationship between sports betting and fan engagement has never been clearer. In 2021 alone, 11 states either legalized or launched sports betting in some form, with seven going online at or near the start of the NFL season. And the developments have gone both ways: In April of last year, the NFL announced three new “Official Sportsbook Partners,” with…
Ifrah Law on NFTs: Blockchain Gaming and Gambling Compliance
February 9, 2022
Ifrah Law on NFTs: Blockchain Gaming and Gambling Compliance
By: Jake Gray
In the first article of this series, we covered the basics of non-fungible tokens (“NFTs”)—unique virtual items recorded with immutable characteristics on the blockchain. We also introduced the concept of Utility NFTs, which are NFTs that serve some function beyond their value as collectibles. Part II in our series highlights newly developing applications of Utility NFTs in the online gaming space, with a focus on…
Ifrah Law on NFTs: What is an NFT?
February 7, 2022
Ifrah Law on NFTs: What is an NFT?
By: Jake Gray
It would be hard to over-exaggerate the hype that has grown around non-fungible tokens (“NFTs”) over the past year as a result of the meteoric rise of Bitcoin, cryptocurrencies, and other blockchain-based technologies. NFT sales skyrocketed in 2021 to $25 billion, a colossal increase from $94.9 million in 2020. [1] And the number of unique cryptocurrency wallets trading NFTs rose from 545,000 in 2020 to…
Ohio Sports Betting Advertising and Marketing Affiliate Guidance
February 1, 2022
Ohio Sports Betting Advertising and Marketing Affiliate Guidance
By: Sara Dalsheim
On January 31, 2022, Ohio Casino Control Commission (“Commission”) released its third batch of draft rules for legal sports wagering. So far, none of the Commission’s batches of rules have discussed requirements for marketing affiliates. Although, the Commission also released on January 31, 2022, a Sports Gaming FAQs page on their website[1], which dedicates an entire section to “Advertising, Marketing and User Recruitment”. The last…
Maryland Sports Betting Bill Moving Ahead, Includes Preferences for Minority Owned Operators
January 28, 2022
Maryland Sports Betting Bill Moving Ahead, Includes Preferences for Minority Owned Operators
By: George Calhoun
Sports betting is now legal in Maryland. As part of the 2020 election, Maryland voters approved a Constitutional amendment to allow sports betting. The Maryland legislature is now racing to legalize and regulate sports gambling in the state. On February 2nd, 2021, the Maryland House of Delegates released a sports betting bill that would create a new Sports Wagering Application Commission to evaluate both online…
