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Sports Betting Advertisement Numbers Actually Decreasing
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May 2, 2024
Sports Betting Advertisement Numbers Actually Decreasing
By: Jordan Briggs
Legal online sportsbetting, is still relatively new in America.[1] Over the last six years, as more states have legalized online sportsbetting, Americans have noticed more and more ads, leaving some feeling inundated with these ads.[2] But have Americans really seen more online sportsbetting ads, or have they only noticed more ads? Today, the American Gaming Association (“AGA”) published a summary of its research finding that in 2023, for the second year in a row, “fewer television ads for sports betting [aired] than for other familiar products marketed to adults.”[3] Americans are actually seeing 33% less ads for sportsbetting than they saw in 2021 and 15% less than in 2022. Additionally, according to the AGA, sportsbetting only accounted for 0.4% of…
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Ad-Tech Europe: The Moving Target Marking Targeted Advertising
April 26, 2024
Ad-Tech Europe: The Moving Target Marking Targeted Advertising
By: Nicole Kardell
The European Data Protection Board (“EDPB”) recently published an opinion on the legality of pay-or-consent models for online platforms offering services in Europe. While the opinion is non-binding and limited to “large online platforms[1],” companies that offer platforms large and small in Europe should pay attention to the EDPB’s analysis—it will inform their future guidance for entities large and small. The upshot: Pay-or-consent models [for…
CFPB Banking in Video Games and Virtual Worlds
April 25, 2024
CFPB Banking in Video Games and Virtual Worlds
By: Jordan Briggs
Converting your dollar to donuts,[1] or whatever in-game currency you choose, has never been easier. As microtransactions online become easier to execute and more prevalent, the in-game economies start to resemble traditional banking—minus the standard banking protections. This issue is not lost on the Consumer Financial Protection Bureau (CFPB). Earlier this month, the CFPB released an Issue Spotlight on “Banking in video games and virtual…
Minnesota’s Lottery Quagmire: The State Legislature’s Continued Resistance to Online Lottery Ticket Sales
February 23, 2015
Minnesota’s Lottery Quagmire: The State Legislature’s Continued Resistance to Online Lottery Ticket Sales
By: Ifrah Law
As Minnesota’s lottery system turns 25 years old, director Ed Van Petten has sought to follow the lead of the most technologically-advanced state lottery systems in the country by expanding into the profitable market of online ticket sales. However, at a time when many states have enjoyed the additional revenue that online lottery sales can provide, Minnesota joins a small number of states that have…
Daily Fantasy Sports and the Start of Class Action Season
January 7, 2015
Daily Fantasy Sports and the Start of Class Action Season
By: Ifrah Law
While billions of dollars of sports betting continues in the shadowy world of illegal off-shore sports books, the fantasy sports business has been on fire. And as fantasy sports becomes the new hot “thing” online, it has continued to evolve: Dozens of companies are entering the market to offer everything thing from the increasingly common single day fantasy contests to the stock market-like contest offered…
The Current State of Online Lottery Sales and the Outlook for 2015
December 23, 2014
The Current State of Online Lottery Sales and the Outlook for 2015
By: Ifrah Law
As states continue to search for ways to generate additional revenue, several states have explored the possibility of selling lottery tickets online. Online lottery ticket sales represent an untapped market for state lotteries that could see rapid expansion in the next several years and it also looks to be a hot issue in several state legislatures for 2015. In 2011, an opinion issued by the Department of…
Google Play and the Slow Transition to Mobile for Real Money Gaming
November 18, 2014
Google Play and the Slow Transition to Mobile for Real Money Gaming
By: Ifrah Law
If the past 10 years have taught us anything it’s that the future is not just online, it’s on the go. For countless consumers, mobile and tablet devices are the preferred method of accessing online content. After a slow start, gaming developers have come around to prioritizing mobile platforms. All of this momentum has ground to a halt at the most unlikely of sources: app…
CalvinAyre.com Interviews Jeff Ifrah at G2E 2014 on NJ Sports Betting
October 15, 2014
CalvinAyre.com Interviews Jeff Ifrah at G2E 2014 on NJ Sports Betting
By: Ifrah Law
This year’s G2E Conference in Las Vegas was held at the Sands Expo & Convention Center from September 29th to October 2nd. This premier gaming event is the largest floor show in North America with over 450 vendors and exhibitors, and also features key presentations by leaders in the industry. Firm founder, Jeff Ifrah was in attendance at G2E 2014 as the Moderator for the session titled, “Bad Actors:…
