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Sports Betting Advertisement Numbers Actually Decreasing
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May 2, 2024
Sports Betting Advertisement Numbers Actually Decreasing
By: Jordan Briggs
Legal online sportsbetting, is still relatively new in America.[1] Over the last six years, as more states have legalized online sportsbetting, Americans have noticed more and more ads, leaving some feeling inundated with these ads.[2] But have Americans really seen more online sportsbetting ads, or have they only noticed more ads? Today, the American Gaming Association (“AGA”) published a summary of its research finding that in 2023, for the second year in a row, “fewer television ads for sports betting [aired] than for other familiar products marketed to adults.”[3] Americans are actually seeing 33% less ads for sportsbetting than they saw in 2021 and 15% less than in 2022. Additionally, according to the AGA, sportsbetting only accounted for 0.4% of…
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Ad-Tech Europe: The Moving Target Marking Targeted Advertising
April 26, 2024
Ad-Tech Europe: The Moving Target Marking Targeted Advertising
By: Nicole Kardell
The European Data Protection Board (“EDPB”) recently published an opinion on the legality of pay-or-consent models for online platforms offering services in Europe. While the opinion is non-binding and limited to “large online platforms[1],” companies that offer platforms large and small in Europe should pay attention to the EDPB’s analysis—it will inform their future guidance for entities large and small. The upshot: Pay-or-consent models [for…
CFPB Banking in Video Games and Virtual Worlds
April 25, 2024
CFPB Banking in Video Games and Virtual Worlds
By: Jordan Briggs
Converting your dollar to donuts,[1] or whatever in-game currency you choose, has never been easier. As microtransactions online become easier to execute and more prevalent, the in-game economies start to resemble traditional banking—minus the standard banking protections. This issue is not lost on the Consumer Financial Protection Bureau (CFPB). Earlier this month, the CFPB released an Issue Spotlight on “Banking in video games and virtual…
Google Play Gives Online Gaming Another Boost
January 31, 2021
Google Play Gives Online Gaming Another Boost
By: Nicole Kardell
We have seen commercial winners and losers in the COVID era. Online gaming has been a clear winner, with record participation during shelter-in-place times. It just received another boost thanks to a policy change at Google: Google Play recently announced it will allow gambling apps in the Google Play store starting March 1. This is a first for U.S.-based gamers who will now be able to…
Retail Sports Betting Outside Casinos Taking Off in DC, but Restricted Almost Everywhere Else
November 5, 2020
Retail Sports Betting Outside Casinos Taking Off in DC, but Restricted Almost Everywhere Else
By: Ifrah Law
Washington, D.C.’s sports betting revenue numbers in September were impressive. William Hill in particular, with its kiosks at Capital One Arena, claimed its title as the area’s market leader, taking in over $9 million more in betting handle and over 100% more in sports betting revenue. What would it look like if kiosks could generate that same level of excitement at concert venues, restaurants, bars, and even office…
Tennessee Sports Betting Posed to Open for Business, But is it Bad Business?
October 16, 2020
Tennessee Sports Betting Posed to Open for Business, But is it Bad Business?
By: Ifrah Law
If sports betting goes live within the state as expected by November 1, Tennessee will become the nineteenth state (plus Washington D.C.) to accept a legal sports bet. Tennessee is noteworthy in its sports betting regulations because it would be the first instance of online wagering without the requirement of partnering with a brick-and-mortar casino. On the surface, Tennessee is open to an unlimited number…
Taking a Lead to Build Your Gaming Platform’s Customer Base
July 30, 2020
Taking a Lead to Build Your Gaming Platform’s Customer Base
By: Ifrah Law
State by state, the U.S. regulatory landscape is shifting in favor of legalized online gaming and sports betting. As states come online, operators are seeking to acquire and to increase their customer base. A tried and true marketing strategy to push traffic online—and that operators are using successfully to promote their gaming services—is lead generation. Lead generation marketing is estimated to be a $12 billion…
For Payment Processors: A Compliance Plan That Even Banks and Credit-Card Networks Will Love
July 24, 2020
For Payment Processors: A Compliance Plan That Even Banks and Credit-Card Networks Will Love
By: Jeffrey Hamlin
A little more than two years ago, the U.S. Supreme Court issued its decision in Murphy v. National Collegiate Athletic Association, striking down federal limits on the expansion of sports betting. Since then, a number of states have legalized sports betting—Colorado, Illinois, Indiana, New Jersey, Pennsylvania, Tennessee, and West Virginia, to name a few. Indeed, many states now permit sports betting at brick-and-mortar establishments as…
