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Sports Betting Advertisement Numbers Actually Decreasing
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May 2, 2024
Sports Betting Advertisement Numbers Actually Decreasing
By: Jordan Briggs
Legal online sportsbetting, is still relatively new in America.[1] Over the last six years, as more states have legalized online sportsbetting, Americans have noticed more and more ads, leaving some feeling inundated with these ads.[2] But have Americans really seen more online sportsbetting ads, or have they only noticed more ads? Today, the American Gaming Association (“AGA”) published a summary of its research finding that in 2023, for the second year in a row, “fewer television ads for sports betting [aired] than for other familiar products marketed to adults.”[3] Americans are actually seeing 33% less ads for sportsbetting than they saw in 2021 and 15% less than in 2022. Additionally, according to the AGA, sportsbetting only accounted for 0.4% of…
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Ad-Tech Europe: The Moving Target Marking Targeted Advertising
April 26, 2024
Ad-Tech Europe: The Moving Target Marking Targeted Advertising
By: Nicole Kardell
The European Data Protection Board (“EDPB”) recently published an opinion on the legality of pay-or-consent models for online platforms offering services in Europe. While the opinion is non-binding and limited to “large online platforms[1],” companies that offer platforms large and small in Europe should pay attention to the EDPB’s analysis—it will inform their future guidance for entities large and small. The upshot: Pay-or-consent models [for…
CFPB Banking in Video Games and Virtual Worlds
April 25, 2024
CFPB Banking in Video Games and Virtual Worlds
By: Jordan Briggs
Converting your dollar to donuts,[1] or whatever in-game currency you choose, has never been easier. As microtransactions online become easier to execute and more prevalent, the in-game economies start to resemble traditional banking—minus the standard banking protections. This issue is not lost on the Consumer Financial Protection Bureau (CFPB). Earlier this month, the CFPB released an Issue Spotlight on “Banking in video games and virtual…
Betting Operators Look at In-House Options for Customer Leads
July 23, 2020
Betting Operators Look at In-House Options for Customer Leads
By: Steven Eichorn
Cold-pitch sales are a difficult proposition, especially when done over the Internet. The challenge is greater when competing products are similar and the barriers to entry are low, making it harder for a company to differentiate itself from the competition. So goes the case for online gaming operators who often face difficulty in attracting new users to their platform, especially when there are registration requirements…
Despite Pandemic, New Sports Gambling And Online Gaming Market Entries Proliferate
July 20, 2020
Despite Pandemic, New Sports Gambling And Online Gaming Market Entries Proliferate
By: Ifrah Law
If someone had told you at the beginning of 2020 that, by March, global sports would largely shut down, with a slow resumption not happening until the summer of 2020, you may have predicted that 2020 would be a bad year for businesses involved in sports wagering, fantasy sports, and iGaming. Yet, the rapid legalization of sports wagering across the United States has not relented,…
Virginia announces Rules and Timelines for Legalized Sports Betting.
July 15, 2020
Virginia announces Rules and Timelines for Legalized Sports Betting.
By: Ifrah Law
Today is the day that many have been eagerly awaiting; the day the Virginia Lottery’s Board discussed the state’s draft sports betting regulations. People are already comparing the draft rules to those of other states, particularly Tennessee, and Virginia appears to compare favorably. Below, we examine some of the highlights of those regulations. During the presentation, Board Chairman Ferhan Hamid asked a significant question to…
Legal Sports Betting Still Faces Competition From Illegal Market; Low State Taxes Could Turn The Tide
April 27, 2020
Legal Sports Betting Still Faces Competition From Illegal Market; Low State Taxes Could Turn The Tide
By: Ifrah Law
The following blog was first published by Forbes.com earlier this month, available here. Even amidst the COVID-19 pandemic, states are moving quickly to legalize sports wagering. Indeed, just last month, Washington Governor Jay Inslee signed sports betting into law in that state, in addition to the Virginia state legislature passing a bill. It is not surprising that even amidst the pandemic, states are still considering…
Betting on Transparency
March 10, 2020
Betting on Transparency
By: James Trusty
Professional sports leagues are struggling to take coherent and consistent positions on the emerging market for legalized sports betting. Commissioners are issuing edicts to their leagues about the danger gambling poses to their sport, but they are also beginning to officially partner with the gaming industry due to the promising bottom-line impact and growing acceptance of sports betting in general. Their wobbling between moral opposition…
