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Sports Betting Advertisement Numbers Actually Decreasing
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May 2, 2024
Sports Betting Advertisement Numbers Actually Decreasing
By: Jordan Briggs
Legal online sportsbetting, is still relatively new in America.[1] Over the last six years, as more states have legalized online sportsbetting, Americans have noticed more and more ads, leaving some feeling inundated with these ads.[2] But have Americans really seen more online sportsbetting ads, or have they only noticed more ads? Today, the American Gaming Association (“AGA”) published a summary of its research finding that in 2023, for the second year in a row, “fewer television ads for sports betting [aired] than for other familiar products marketed to adults.”[3] Americans are actually seeing 33% less ads for sportsbetting than they saw in 2021 and 15% less than in 2022. Additionally, according to the AGA, sportsbetting only accounted for 0.4% of…
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Ad-Tech Europe: The Moving Target Marking Targeted Advertising
April 26, 2024
Ad-Tech Europe: The Moving Target Marking Targeted Advertising
By: Nicole Kardell
The European Data Protection Board (“EDPB”) recently published an opinion on the legality of pay-or-consent models for online platforms offering services in Europe. While the opinion is non-binding and limited to “large online platforms[1],” companies that offer platforms large and small in Europe should pay attention to the EDPB’s analysis—it will inform their future guidance for entities large and small. The upshot: Pay-or-consent models [for…
CFPB Banking in Video Games and Virtual Worlds
April 25, 2024
CFPB Banking in Video Games and Virtual Worlds
By: Jordan Briggs
Converting your dollar to donuts,[1] or whatever in-game currency you choose, has never been easier. As microtransactions online become easier to execute and more prevalent, the in-game economies start to resemble traditional banking—minus the standard banking protections. This issue is not lost on the Consumer Financial Protection Bureau (CFPB). Earlier this month, the CFPB released an Issue Spotlight on “Banking in video games and virtual…
Fast-Paced, Multi-Pronged Partnership Deal Lets London Financial Giant Access U.S. iGaming Market
February 15, 2024
Fast-Paced, Multi-Pronged Partnership Deal Lets London Financial Giant Access U.S. iGaming Market
By: Jeff Ifrah
A global payment processor—#11 on CNBC’s 2022 Disruptor 50 list—sought out Ifrah Law for a pathway into payment processing for regulated sports betting operators in the U.S. iGaming market. Ifrah Law mapped a licensing and compliance strategy, kindled a partnership with one of America’s biggest sports brands, and orchestrated a seamless entry into the lucrative payment processing realm for leading companies in regulated sports betting….
Super Bowl LVIII’s Record-Breaking Number of Bettors Illustrates Benefits and Success of Legalization
February 7, 2024
Super Bowl LVIII’s Record-Breaking Number of Bettors Illustrates Benefits and Success of Legalization
By: Jake Gray
In the five or so years since the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) in Murphy v. NCAA, which gave way for state legislatures to legalize sports betting, more than 35 states have done so. Each successive year seems to be a record breaker for the sports betting industry as states continue to legalize and regulate the industry, offering a…
North Carolina Welcomes Digital Marketing Affiliates
January 31, 2024
North Carolina Welcomes Digital Marketing Affiliates
By: Sara Dalsheim
In June 2023 the North Carolina legislature passed an act to legalize sports wagering and issue appropriate implementing regulations for the new regulated industry. In the fall of 2023, the Sports Betting Committee of the North Carolina Lottery Commission (“Commission”) issued their first package rules. Those rules included language that would have made it infeasible for marketing affiliates to enter into agreements and participate in…
Cross-Border Acquisition Helps Canadian Firm Gain Traction in U.S. iGaming Markets
January 10, 2024
Cross-Border Acquisition Helps Canadian Firm Gain Traction in U.S. iGaming Markets
By: Jeff Ifrah
A Canada-based payment technology company successfully expanded into the lucrative, and highly regulated, U.S. iGaming market by working with Ifrah Law to plan and execute the $370 million acquisition of a U.S.-based iGaming payments-processing expert. Since its founding 2003, Canadian fintech company Nuvei Technologies has grown into a potent business accelerator for clients around the world. The company offers flexible, scalable payment processing solutions that…
iGaming Company Takes on State Licensing Commission’s Rejection – Achieves Rare Victory
November 20, 2023
iGaming Company Takes on State Licensing Commission’s Rejection – Achieves Rare Victory
By: Jeff Ifrah
Ifrah Law’s litigation experience and broad knowledge of gaming licensing laws and procedures rescued a client from an unfair application denial, which would have frozen the company out of a major state’s market and tarnished the CEO’s reputation among licensing boards in other states. A successful iGaming company had nearly completed the rigorous registration process required to operate in one of the most populous states…
