Advertising Prediction Markets? The CFTC Just Sent a Clear Message to Affiliates.

Advertising Prediction Markets? The CFTC Just Sent a Clear Message to Affiliates.

August 17, 2026

Advertising Prediction Markets? The CFTC Just Sent a Clear Message to Affiliates.

By: Kyra Pulliam

The Commodity Futures Trading Commission (CFTC) recently issued guidance directed to designated contract markets (DCMs) concerning the marketing and offering of event contracts. The guidance was addressed to DCMs because no swap execution facilities (SEFs) currently list event contracts. However, the CFTC’s analysis is equally applicable to futures commission merchants (FCMs) and introducing brokers (IBs), as well as the advertising affiliates and marketing partners that help solicit customers for these products. The CFTC makes one thing clear: the anti-fraud and anti-manipulation provisions of the Commodity Exchange Act apply to the marketing of event contracts. For affiliates that drive traffic to prediction markets, this guidance is a reminder that compliance is not limited to the operator. Marketing materials matter, and regulators…

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CFTC Sends Message to Prediction Markets: You Are Not a Sportsbook

August 11, 2026

CFTC Sends Message to Prediction Markets: You Are Not a Sportsbook

By: John Mikuta

In recent guidance, the Commodity Futures Trading Commission (“CFTC”) has made clear that event contracts offered by regulated prediction-market entities must not be marketed in a format commonly used by casino gambling bookmakers. The CFTC’s Division of Market Oversight and Market Participants Division issued a notice to all CFTC-regulated entities and affiliates regarding their obligations to refrain from engaging in misleading or deceptive practices when…

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Nicole Kardell on Keeping iGaming Clients Nimble Amidst Ever-Evolving Privacy Regulations 

August 3, 2026

Nicole Kardell on Keeping iGaming Clients Nimble Amidst Ever-Evolving Privacy Regulations 

By: Ifrah Law

For iGaming companies, protecting customer privacy is paramount: Nicole Kardell acts as their guardian against federal, state and civil actions that could damage their reputations and profitability. Nicole performs on the leading edge of privacy law, helping to keep Ifrah’s clients in compliance with U.S. and international regulations governing the handling of customers’ confidential information. A certified privacy professional with expertise in European privacy law…

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Investment Giant Clears State Regs, Gains Major iGaming Equity Stake

March 4, 2024

Investment Giant Clears State Regs, Gains Major iGaming Equity Stake

By: Jeff Ifrah

The world’s largest alternative asset manager was poised to make a major move in the iGaming space by investing in a leading geolocation company. The financial pathway for the envisioned investment was clear, but a transaction would require multiple state-level approvals. Ifrah Law drew on its deep experience in gaming law and working with regulators nationwide to lower the client’s approval burden and keep the…

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When Gamers Become Plaintiffs – Arbitration Clauses for the Win

February 23, 2024

When Gamers Become Plaintiffs – Arbitration Clauses for the Win

By: Michelle Cohen

Online businesses, including gaming companies, frequently include arbitration clauses in their “terms and conditions” or other policies when consumers register for their services. These clauses notify users that disputes will be subject to private arbitration by an appointed neutral arbitrator, usually the American Arbitration Association or JAMS.  Businesses favor arbitration for several reasons, including reduced costs of litigation, expediency, confidentiality, and requiring that matters be…

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Fast-Paced, Multi-Pronged Partnership Deal Lets London Financial Giant Access U.S. iGaming Market

February 15, 2024

Fast-Paced, Multi-Pronged Partnership Deal Lets London Financial Giant Access U.S. iGaming Market

By: Jeff Ifrah

A global payment processor—#11 on CNBC’s 2022 Disruptor 50 list—sought out Ifrah Law for a pathway into payment processing for regulated sports betting operators in the U.S. iGaming market. Ifrah Law mapped a licensing and compliance strategy, kindled a partnership with one of America’s biggest sports brands, and orchestrated a seamless entry into the lucrative payment processing realm for leading companies in regulated sports betting….

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Super Bowl LVIII’s Record-Breaking Number of Bettors Illustrates Benefits and Success of Legalization

February 7, 2024

Super Bowl LVIII’s Record-Breaking Number of Bettors Illustrates Benefits and Success of Legalization

By: Jake Gray

In the five or so years since the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) in Murphy v. NCAA, which gave way for state legislatures to legalize sports betting, more than 35 states have done so. Each successive year seems to be a record breaker for the sports betting industry as states continue to legalize and regulate the industry, offering a…

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North Carolina Welcomes Digital Marketing Affiliates

January 31, 2024

North Carolina Welcomes Digital Marketing Affiliates

By: Sara Dalsheim

In June 2023 the North Carolina legislature passed an act to legalize sports wagering and issue appropriate implementing regulations for the new regulated industry. In the fall of 2023, the Sports Betting Committee of the North Carolina Lottery Commission (“Commission”) issued their first package rules. Those rules included language that would have made it infeasible for marketing affiliates to enter into agreements and participate in…

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Articles and Presentations by Our Firm Attorneys

Advertising Prediction Markets? The CFTC Just Sent a Clear Message to Affiliates.

Advertising Prediction Markets? The CFTC Just Sent a Clear Message to Affiliates.
By: Kyra Pulliam

CFTC Sends Message to Prediction Markets: You Are Not a Sportsbook

CFTC Sends Message to Prediction Markets: You Are Not a Sportsbook
By: John Mikuta

Nicole Kardell on Keeping iGaming Clients Nimble Amidst Ever-Evolving Privacy Regulations 

Nicole Kardell on Keeping iGaming Clients Nimble Amidst Ever-Evolving Privacy Regulations 
By: Ifrah Law

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