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The United Kingdom Institutes a Voluntary Code of Good Practice for Operators of Prize Draws
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November 26, 2025
The United Kingdom Institutes a Voluntary Code of Good Practice for Operators of Prize Draws
By: John Mikuta
The United Kingdom has published a Voluntary Code of Good Practice for operators of prize draws and competitions (“PDCs”).[1] The Code contains a wide range of key measures that operators are expected to implement to improve player safety and transparency. Because the Code is voluntary, operators are not legally bound to abide by it. However, dozens of operators and other relevant entities in the United Kingdom have already committed to implementing the Code’s guidelines. The PDC market in the United Kingdom is worth £1.3 billion annually, with 7.4 million adult participants and over 400 total operators. Despite the size of the market, the PDC industry in the United Kingdom, as in the United States, is subject to no formal regulation. …
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Following in Florida’s Footsteps: Hub-and-Spoke Sports Betting Could Be Coming to Wisconsin.
October 28, 2025
Following in Florida’s Footsteps: Hub-and-Spoke Sports Betting Could Be Coming to Wisconsin.
By: John Mikuta
Statewide online sports betting may soon be coming to Wisconsin. Last week, a bipartisan group of Wisconsin legislators introduced a bill, LRB-4723/1, which would legalize online sports betting in the state.[1] If the bill is enacted into law, Wisconsin would become the 32nd state to allow online sports betting statewide. Wisconsin has not yet enacted any statewide sports betting legislation. In fact, Wisconsin’s Constitution generally…
As Predicted, Prediction Markets Dominate G2E Discussions
October 13, 2025
As Predicted, Prediction Markets Dominate G2E Discussions
By: Sara Dalsheim
Every year at the biggest gaming conference in the world, G2E, there is one topic on everyone’s lips. In past years, these topics have been legalized online sports wagering, daily fantasy sports, legalized iGaming, expansions of legalized online gaming, social gaming, and sweepstakes casinos. This year it was no different; the topic being – prediction markets. With the growing popularity of exchanges such as Kalshi…
A Cautionary Tale Courtesy of Fortnite
September 21, 2023
A Cautionary Tale Courtesy of Fortnite
By: Steven Eichorn
A fast-growing segment of online gaming is the in-game purchase on (sometimes free) games/apps in exchange for virtual items. The virtual items can be mere cosmetic game enhancements, features that increase a player’s likelihood of success, and many other options. Because these virtual items are purchased with real world funds, companies must be vigilant in employing good practices such as clear and conspicuous disclosures of…
Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement
August 28, 2023
Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement
By: Sara Dalsheim
A top concern of online gaming regulators is the control and dissemination of advertising. In connection with these concerns sites like Meta, X (formerly known and commonly referred to as Twitter), and Google have released online gambling advertising policies and requirements. To run online gambling and gaming advertising on Meta / Facebook users are required to obtain written permission to promote online gambling and gaming.[1]…
G2E 2023: Outlook and Trends
August 16, 2023
G2E 2023: Outlook and Trends
By: Steven Eichorn
This year’s G2E (the premier gaming conference in North America), held annually in Las Vegas, Nevada (October 9-11, 2023 this year) is shaping up to once again be the premier conference for the gaming industry. The expected number of worldwide attendees from the global gaming industry is over 25,000 and it promises to once again bring together the entire gaming industry under one roof. It…
NCLGS Provides Clarity on their Responsible Gaming and Problem Gambling Resolution
August 8, 2023
NCLGS Provides Clarity on their Responsible Gaming and Problem Gambling Resolution
By: Sara Dalsheim
This past July the National Council of Legislators From Gaming States (NCLGS) Summer Meeting took place in Denver, Colorado. The Meeting occurs twice a year and brings together state legislators, regulators, attorneys, and industry representatives to discuss and confer on developments within the gaming industry. Throughout the Meeting there was an emphasis on responsible gaming and combatting problem gambling. During the first full day of…
Come on Barbie, Let’s go Gamble: Is gambling advertising allowed in a Barbie world?
August 7, 2023
Come on Barbie, Let’s go Gamble: Is gambling advertising allowed in a Barbie world?
By: Abbey Block
By now, you’ve probably heard that the film Barbie has been a smash hit. Since opening on July 21, 2023, the film has drawn in huge audiences and earned hundreds of millions of dollars. Much of the film’s success has been attributed to a diligent and far-reaching marketing campaign. The film has partnered with several widely known brands such as Target, Airbnb, Burger King, and…
