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As Predicted, Prediction Markets Dominate G2E Discussions
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October 13, 2025
As Predicted, Prediction Markets Dominate G2E Discussions
By: Sara Dalsheim
Every year at the biggest gaming conference in the world, G2E, there is one topic on everyone’s lips. In past years, these topics have been legalized online sports wagering, daily fantasy sports, legalized iGaming, expansions of legalized online gaming, social gaming, and sweepstakes casinos. This year it was no different; the topic being – prediction markets. With the growing popularity of exchanges such as Kalshi and Polymarket, along with the recent $2 billion investment in Polymarket, everyone the Ifrah Law team encountered was concerned with and curious about this potential new gaming-related vertical. Some in the industry, including leaders (i.e., the AGA) and regulators, expressed annoyance and frustration by the new entrant – claiming it was illegal and reckless. Others…
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Practice, Study Hall and Sports Betting? NCAA Set to Allow College Athletes to Bet on Professional Sports
October 10, 2025
Practice, Study Hall and Sports Betting? NCAA Set to Allow College Athletes to Bet on Professional Sports
By: Michelle Cohen
First came the name, image, and likeness deals, and now…sports betting. Following a trend of eliminating certain restrictions on collegiate student-athletes, the NCAA’s Division I Administrative Committee just approved a proposal that removes the ban on student-athletes and athletic department staff engaging in sports betting on professional sports. Division II and Division III officials must also adopt the proposal before it can become effective. Assuming…
R-E-S-P-O-N-S-I-B-I-L-I-T-Y! Find out what it means in New Jersey
September 22, 2025
R-E-S-P-O-N-S-I-B-I-L-I-T-Y! Find out what it means in New Jersey
By: Sara Dalsheim
Last week New Jersey published and proposed new Internet and Mobile Gaming Responsible Gaming regulations (57 New Jersey Register 2230(a)). The proposed regulations create new standards and definitions relating to responsible gaming. The regulations are available for public comment until November 14, 2025. During the iDEA Growth panel discussion on “Proactive Player Protection: Making Responsible Gaming the New Normal” on September 16th New Jersey Department…
Google Play Gives Online Gaming Another Boost
January 31, 2021
Google Play Gives Online Gaming Another Boost
By: Nicole Kardell
We have seen commercial winners and losers in the COVID era. Online gaming has been a clear winner, with record participation during shelter-in-place times. It just received another boost thanks to a policy change at Google: Google Play recently announced it will allow gambling apps in the Google Play store starting March 1. This is a first for U.S.-based gamers who will now be able to…
Retail Sports Betting Outside Casinos Taking Off in DC, but Restricted Almost Everywhere Else
November 5, 2020
Retail Sports Betting Outside Casinos Taking Off in DC, but Restricted Almost Everywhere Else
By: Ifrah Law
Washington, D.C.’s sports betting revenue numbers in September were impressive. William Hill in particular, with its kiosks at Capital One Arena, claimed its title as the area’s market leader, taking in over $9 million more in betting handle and over 100% more in sports betting revenue. What would it look like if kiosks could generate that same level of excitement at concert venues, restaurants, bars, and even office…
Tennessee Sports Betting Posed to Open for Business, But is it Bad Business?
October 16, 2020
Tennessee Sports Betting Posed to Open for Business, But is it Bad Business?
By: Ifrah Law
If sports betting goes live within the state as expected by November 1, Tennessee will become the nineteenth state (plus Washington D.C.) to accept a legal sports bet. Tennessee is noteworthy in its sports betting regulations because it would be the first instance of online wagering without the requirement of partnering with a brick-and-mortar casino. On the surface, Tennessee is open to an unlimited number…
Taking a Lead to Build Your Gaming Platform’s Customer Base
July 30, 2020
Taking a Lead to Build Your Gaming Platform’s Customer Base
By: Ifrah Law
State by state, the U.S. regulatory landscape is shifting in favor of legalized online gaming and sports betting. As states come online, operators are seeking to acquire and to increase their customer base. A tried and true marketing strategy to push traffic online—and that operators are using successfully to promote their gaming services—is lead generation. Lead generation marketing is estimated to be a $12 billion…
For Payment Processors: A Compliance Plan That Even Banks and Credit-Card Networks Will Love
July 24, 2020
For Payment Processors: A Compliance Plan That Even Banks and Credit-Card Networks Will Love
By: Jeffrey Hamlin
A little more than two years ago, the U.S. Supreme Court issued its decision in Murphy v. National Collegiate Athletic Association, striking down federal limits on the expansion of sports betting. Since then, a number of states have legalized sports betting—Colorado, Illinois, Indiana, New Jersey, Pennsylvania, Tennessee, and West Virginia, to name a few. Indeed, many states now permit sports betting at brick-and-mortar establishments as…
