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The United Kingdom Institutes a Voluntary Code of Good Practice for Operators of Prize Draws
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November 26, 2025
The United Kingdom Institutes a Voluntary Code of Good Practice for Operators of Prize Draws
By: John Mikuta
The United Kingdom has published a Voluntary Code of Good Practice for operators of prize draws and competitions (“PDCs”).[1] The Code contains a wide range of key measures that operators are expected to implement to improve player safety and transparency. Because the Code is voluntary, operators are not legally bound to abide by it. However, dozens of operators and other relevant entities in the United Kingdom have already committed to implementing the Code’s guidelines. The PDC market in the United Kingdom is worth £1.3 billion annually, with 7.4 million adult participants and over 400 total operators. Despite the size of the market, the PDC industry in the United Kingdom, as in the United States, is subject to no formal regulation. …
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Following in Florida’s Footsteps: Hub-and-Spoke Sports Betting Could Be Coming to Wisconsin.
October 28, 2025
Following in Florida’s Footsteps: Hub-and-Spoke Sports Betting Could Be Coming to Wisconsin.
By: John Mikuta
Statewide online sports betting may soon be coming to Wisconsin. Last week, a bipartisan group of Wisconsin legislators introduced a bill, LRB-4723/1, which would legalize online sports betting in the state.[1] If the bill is enacted into law, Wisconsin would become the 32nd state to allow online sports betting statewide. Wisconsin has not yet enacted any statewide sports betting legislation. In fact, Wisconsin’s Constitution generally…
As Predicted, Prediction Markets Dominate G2E Discussions
October 13, 2025
As Predicted, Prediction Markets Dominate G2E Discussions
By: Sara Dalsheim
Every year at the biggest gaming conference in the world, G2E, there is one topic on everyone’s lips. In past years, these topics have been legalized online sports wagering, daily fantasy sports, legalized iGaming, expansions of legalized online gaming, social gaming, and sweepstakes casinos. This year it was no different; the topic being – prediction markets. With the growing popularity of exchanges such as Kalshi…
Investment Giant Clears State Regs, Gains Major iGaming Equity Stake
March 4, 2024
Investment Giant Clears State Regs, Gains Major iGaming Equity Stake
By: Jeff Ifrah
The world’s largest alternative asset manager was poised to make a major move in the iGaming space by investing in a leading geolocation company. The financial pathway for the envisioned investment was clear, but a transaction would require multiple state-level approvals. Ifrah Law drew on its deep experience in gaming law and working with regulators nationwide to lower the client’s approval burden and keep the…
When Gamers Become Plaintiffs – Arbitration Clauses for the Win
February 23, 2024
When Gamers Become Plaintiffs – Arbitration Clauses for the Win
By: Michelle Cohen
Online businesses, including gaming companies, frequently include arbitration clauses in their “terms and conditions” or other policies when consumers register for their services. These clauses notify users that disputes will be subject to private arbitration by an appointed neutral arbitrator, usually the American Arbitration Association or JAMS. Businesses favor arbitration for several reasons, including reduced costs of litigation, expediency, confidentiality, and requiring that matters be…
Fast-Paced, Multi-Pronged Partnership Deal Lets London Financial Giant Access U.S. iGaming Market
February 15, 2024
Fast-Paced, Multi-Pronged Partnership Deal Lets London Financial Giant Access U.S. iGaming Market
By: Jeff Ifrah
A global payment processor—#11 on CNBC’s 2022 Disruptor 50 list—sought out Ifrah Law for a pathway into payment processing for regulated sports betting operators in the U.S. iGaming market. Ifrah Law mapped a licensing and compliance strategy, kindled a partnership with one of America’s biggest sports brands, and orchestrated a seamless entry into the lucrative payment processing realm for leading companies in regulated sports betting….
Super Bowl LVIII’s Record-Breaking Number of Bettors Illustrates Benefits and Success of Legalization
February 7, 2024
Super Bowl LVIII’s Record-Breaking Number of Bettors Illustrates Benefits and Success of Legalization
By: Jake Gray
In the five or so years since the Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA) in Murphy v. NCAA, which gave way for state legislatures to legalize sports betting, more than 35 states have done so. Each successive year seems to be a record breaker for the sports betting industry as states continue to legalize and regulate the industry, offering a…
North Carolina Welcomes Digital Marketing Affiliates
January 31, 2024
North Carolina Welcomes Digital Marketing Affiliates
By: Sara Dalsheim
In June 2023 the North Carolina legislature passed an act to legalize sports wagering and issue appropriate implementing regulations for the new regulated industry. In the fall of 2023, the Sports Betting Committee of the North Carolina Lottery Commission (“Commission”) issued their first package rules. Those rules included language that would have made it infeasible for marketing affiliates to enter into agreements and participate in…
